| When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth M Sajid, KA Zakkariya, NM Suki, JU Islam Journal of Retailing and Consumer Services 78, 103773, 2024 | 26 | 2024 |
| Determinants of on-demand ridesharing: the role of awareness of environmental consequences M Sajid, KA Zakkariya, M Peethambaran, A George Management of Environmental Quality: An International Journal 33 (4), 847-863, 2022 | 22 | 2022 |
| Reasons for resistance to e-waste recycling: evidence from an emerging economy M Sajid, KA Zakkariya Asia Pacific Journal of Marketing and Logistics 35 (6), 1330-1348, 2023 | 19 | 2023 |
| Flipping the script: how awareness of positive consequences outweigh negative in encouraging tourists’ environmentally responsible behavior? M Sajid, KA Zakkariya, MD Surira, M Peethambaran Journal of Sustainable Tourism 32 (7), 1350-1369, 2024 | 16 | 2024 |
| Beyond the bin: overcoming the intention–behavior gap in zero-waste living M Sajid, KA Zakkariya, M Ertz Management of Environmental Quality: An International Journal 35 (3), 587-609, 2024 | 14 | 2024 |
| Predicting virtual care continuance intention in the post-Covid world: empirical evidence from an emerging economy M Sajid, KA Zakkariya, M Peethambaran International Journal of Healthcare Management 16 (3), 327-335, 2023 | 11 | 2023 |
| Determinants of E-waste Recycling Intention in India: The Influence of Environmental Concern, Attitude and Economic Incentives M Sajid, KA Zakkariya, H Joy Colombo Business Journal 13 (1), 2022 | 10 | 2022 |
| Factors Affecting Ridesharing Intention in the Context of COVID-19 M Sajid, KA Zakkariya International Journal of E-Adoption (IJEA) 14 (1), 1-14, 2022 | 10 | 2022 |
| Blueprints to Benefits: Towards an Index to Measure the Impact of Sustainable Product Development on the Firm’s Bottom Line M Sajid, M Ertz Sustainability 16 (2), 537, 2024 | 8 | 2024 |
| Breaking the mold with effective communication: how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions MD Surira, KA Zakkariya, M Sajid Asia Pacific Journal of Marketing and Logistics 36 (3), 678-696, 2024 | 7 | 2024 |
| Pedaling towards sustainability: a mixed-method study of the drivers and barriers to bike-sharing adoption M Sajid, V Midhun, KA Zakkariya, MD Surira, KP Vishnu Management of Environmental Quality: An International Journal 34 (6), 1580-1606, 2023 | 5 | 2023 |
| Understanding the Intention to Use Virtual Currency in a Gamified E-Commerce Context A George, MM Joy, M Sajid International Journal of Online Marketing (IJOM) 12 (1), 1-14, 2022 | 5 | 2022 |
| Does the utilitarian value of gamified virtual currency affect its usage intention in the context of e-commerce? A George, MM Joy, SM Nowfal, M Sajid International Journal of Indian Culture and Business Management 28 (3), 285-300, 2023 | 3 | 2023 |
| Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model MD Surira, KA Zakkariya, M Sajid Journal of Retailing and Consumer Services 82, 104123, 2025 | 1 | 2025 |
| Understanding Telehealth Adoption among the Elderly: An Empirical Investigation U Tandon, M Ertz, M Sajid, M Kordi Information 15 (9), 552, 2024 | 1 | 2024 |
| Why are Indian Digital Natives Resisting Telemedicine? Innovation Resistance Theory Perspective M Sajid, KA Zakkariya, MD Suria, L Thomas International Journal of Business Information Systems, 2023 | 1 | 2023 |
| Well! Fun forms and friendship uplift frontline employees' positive affect for workplace well-being in the hospitality industry KK Suneera, D Mavoothu, M Sajid Journal of Hospitality and Tourism Insights 8 (2), 654-673, 2025 | | 2025 |
| Rooted in Pride: Exploring the Influence of Ethnocentrism on Local-Buying Intentions in India S Jangra, M Sajid, V Midhun Ethnocentrism and Country-of-origin Effects: The Asian Consumers Perspective …, 2025 | | 2025 |
| Trash in the bin, to a cleaner scene we cling: a mixed method approach on tourists’ binning behavior at two spiritual destinations M Sajid, K Esfandiar, KA Zakkariya, M Ertz, MD Surira Asia Pacific Journal of Tourism Research 29 (12), 1490-1508, 2024 | | 2024 |
| Driving affective commitment among food delivery executives towards an online food delivery partner platform through gamification SJ Panattil, A George, M Sajid, MM Joy Journal of Foodservice Business Research, 1-31, 2023 | | 2023 |
Zakkariya K AProfessor & Director School of Management studies, Cochin University of Science and TechnologyE-mailová adresa ověřena na: cusat.ac.in