| The impact of perceived corporate social responsibility on consumer behavior KL Becker-Olsen, BA Cudmore, RP Hill Journal of business research 59 (1), 46-53, 2006 | 3299 | 2006 |
| Corporate social responsibility in the 21st century: A view from the world's most successful firms J Snider, RP Hill, D Martin Journal of Business ethics 48 (2), 175-187, 2003 | 1201 | 2003 |
| Using the analytic hierarchy process to structure the supplier selection procedure RL Nydick, RP Hill International Journal of purchasing and materials management 28 (2), 31-36, 1992 | 818 | 1992 |
| Corporate social responsibility and socially responsible investing: A global perspective RP Hill, T Ainscough, T Shank, D Manullang Journal of business ethics 70, 165-174, 2007 | 601 | 2007 |
| The homeless in America: An examination of possessions and consumption behaviors RP Hill, M Stamey Journal of consumer research 17 (3), 303-321, 1990 | 562 | 1990 |
| Homeless women, special possessions, and the meaning of “home”: An ethnographic case study RP Hill Journal of consumer Research 18 (3), 298-310, 1991 | 521 | 1991 |
| The impact of sponsor fit on brand equity: The case of nonprofit service providers KL Becker-Olsen, RP Hill Journal of service research 9 (1), 73-83, 2006 | 406 | 2006 |
| The effects of scarcity on consumer decision journeys R Hamilton, D Thompson, S Bone, LN Chaplin, V Griskevicius, ... Journal of the Academy of Marketing Science 47, 532-550, 2019 | 399 | 2019 |
| Neuromarketing and consumer free will RM Wilson, J Gaines, RP Hill Journal of consumer affairs 42 (3), 389-410, 2008 | 387 | 2008 |
| Life satisfaction, self-determination, and consumption adequacy at the bottom of the pyramid KD Martin, R Paul Hill Journal of consumer research 38 (6), 1155-1168, 2012 | 350 | 2012 |
| Consumer vulnerability RP Hill, E Sharma Journal of Consumer Psychology 30 (3), 551-570, 2020 | 308 | 2020 |
| Managing across generations in the 21st century: Important lessons from the ivory trenches RP Hill Journal of Management Inquiry 11 (1), 60-66, 2002 | 277 | 2002 |
| An exploration of voter responses to political advertisements RP Hill Journal of Advertising 18 (4), 14-22, 1989 | 252 | 1989 |
| Poverty and materialism: A look at impoverished versus affluent children LN Chaplin, RP Hill, DR John Journal of public policy & marketing 33 (1), 78-92, 2014 | 231 | 2014 |
| A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands KL Becker-Olsen, CR Taylor, RP Hill, G Yalcinkaya Journal of International Marketing 19 (2), 30-44, 2011 | 221 | 2011 |
| The beauty myth and female consumers: The controversial role of advertising DL Stephens, RP Hill, C Hanson Journal of Consumer Affairs 28 (1), 137-153, 1994 | 215 | 1994 |
| Impoverished consumers and consumer behavior: the case of AFDC mothers RP Hill, DL Stephens Journal of Macromarketing 17 (2), 32-48, 1997 | 206 | 1997 |
| Surviving in a material world: Evidence from ethnographic consumer research on people in poverty RP Hill Journal of Contemporary Ethnography 30 (4), 364-391, 2001 | 202 | 2001 |
| Family transitions during grief: Discontinuities in household consumption patterns JW Gentry, PF Kennedy, C Paul, RP Hill Journal of Business Research 34 (1), 67-79, 1995 | 191 | 1995 |
| Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel DL Stephens, RP Hill, K Bergman Journal of business research 37 (3), 193-200, 1996 | 188 | 1996 |