| Online relationship marketing and customer loyalty: a signaling theory perspective SL Boateng International journal of bank marketing 37 (1), 226-240, 2019 | 263 | 2019 |
| Determinants of e-learning adoption among students of developing countries R Boateng, AS Mbrokoh, L Boateng, PK Senyo, E Ansong The International Journal of Information and Learning Technology 33 (4), 248-262, 2016 | 191 | 2016 |
| Determinants of e-learning adoption in universities: Evidence from a developing country E Ansong, S Lovia Boateng, R Boateng Journal of Educational Technology Systems 46 (1), 30-60, 2017 | 150 | 2017 |
| Online relationship marketing and affective customer commitment–The mediating role of trust SL Boateng, B Narteh Journal of Financial Services Marketing 21, 127-140, 2016 | 137 | 2016 |
| Videos in learning in higher education: assessing perceptions and attitudes of students at the University of Ghana R Boateng, SL Boateng, RB Awuah, E Ansong, AB Anderson Smart Learning Environments 3, 1-13, 2016 | 103 | 2016 |
| The nature of E-learning adoption by stakeholders of a university in Africa E Ansong, R Boateng, SL Boateng, AB Anderson E-learning and Digital Media 14 (4), 226-243, 2017 | 29 | 2017 |
| Digital enterprises in Africa: a synthesis of current evidence R Boateng, J Budu, AS Mbrokoh, E Ansong, SL Boateng, AB Anderson DIODE Working Paper 2. Manchester: Centre for Development Informatics, The …, 2017 | 15 | 2017 |
| Electronic word of mouth (eWOM) and makeup purchase intention among Gen-Z females: The serial mediating effect of brand image and brand integrity SL Boateng International Journal of Customer Relationship Marketing and Management …, 2021 | 14 | 2021 |
| Educational technologies and elementary level education–A bibliometric review of scopus indexed journal articles SL Boateng, OKA Penu, R Boateng, J Budu, JS Marfo, P Asamoah Heliyon, 2024 | 9 | 2024 |
| Digital Innovations, Business and Society in Africa R Boateng, SL Boateng, T Anning-Dorson, LO Babatope | 8 | 2022 |
| Essays from a Marketing PhD: Year One SL Boateng PearlRichards Foundation, 2014 | 8 | 2014 |
| Influencer marketing: A bibliometric analysis of 10 years of Scopus-Indexed Research SL Boateng Digital innovations, business and society in Africa: New frontiers and a …, 2022 | 7 | 2022 |
| Philosophical Debates in Marketing and the Application of Critical Realism to Online Relationship Marketing S Boateng, R Boateng Chapter, 2014 | 6 | 2014 |
| Enhancing calculative commitment and customer loyalty through online relationship marketing: The mediating role of online trust SL Boateng Advanced MIS and digital transformation for increased creativity and …, 2020 | 5 | 2020 |
| Reaching for the “Cloud”: The Case of an SME in a developing economy E Ansong, SL Boateng International Journal of E-Business Research (IJEBR) 19 (1), 1-17, 2023 | 4 | 2023 |
| Thirty-Four Years of Online Pharmaceutical Marketing Research: A Bibliometric Analysis SL Boateng, PO Donkor Digital Innovations, Business and Society in Africa: New Frontiers and a …, 2022 | 4 | 2022 |
| Gender Disparities in Cryptocurrencies:: Perspectives from Developing and Emerging Economies SL Boateng Empowering Women in the Digital Economy, 119-130, 2023 | 2 | 2023 |
| Vaccinating the World: Social Influencers and COVID-19 Advocacy SL Boateng Delivering Distinctive Value in Emerging Economies, 11-16, 2022 | 2 | 2022 |
| Leveraging cultural artifacts in corporate branding in a developing economy SL Boateng Delivering distinctive value in emerging economies, 99-117, 2022 | 2 | 2022 |
| Application of the 4Ps in Emerging Markets S Boateng Chapter, 2014 | 2 | 2014 |
Richard BoatengUniversity of Ghana Business SchoolE-mailová adresa ověřena na: ug.edu.gh