| Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China F Hou, Z Guan, B Li, AYL Chong Internet Research 30 (1), 141-163, 2020 | 399 | 2020 |
| What determines customers’ continuance intention of FinTech? Evidence from YuEbao Z Wang, Z Guan, F Hou, B Li, W Zhou Industrial Management & Data Systems 119 (8), 1625-1637, 2019 | 132 | 2019 |
| What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model Z Guan, F Hou, B Li, CW Phang, AYL Chong Information Systems Journal 32 (3), 653-689, 2022 | 118 | 2022 |
| What drives people to purchase virtual gifts in live streaming? The mediating role of flow B Li, Z Guan, AYL Chong, F Hou | 75 | 2018 |
| Understanding purchase intention in e-commerce live streaming: Roles of relational benefits, technological features and fan identity salience F Hou, Z Guan, B Li, Y Hu | 21 | 2020 |
| What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment. Z Guan, F Hou, B Li, AYL Chong, CWD Phang ICIS 1, 2019 | 19 | 2019 |
| Evaluating online review helpfulness based on elaboration likelihood model: The moderating role of readability B Li, F Hou, Z Guan, AYL Chong, X Pu | 17 | 2017 |
| Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA T Ma, Y Cheng, Z Guan, B Li, F Hou, ETK Lim Information Systems Journal 34 (3), 762-787, 2024 | 15 | 2024 |
| The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding B Li, F Hou, Z Guan, AYL Chong Information Technology & People 36 (6), 2587-2610, 2023 | 15 | 2023 |
| How social experience encourages donation intention to charitable crowdfunding projects on social media: Empathy and personal impulsiveness B Li, F Hou, Z Guan, A Chong | 13 | 2019 |
| Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai MJ Liu, J Huang, A Yee-loong Chong, Z Guan, N Yannopoulou Business History 57 (6), 773-799, 2015 | 7 | 2015 |
| UNDERSTANDING THE PURCHASE INTENTION OF VIRTU-AL GIFTS IN LIVE STREAMING: FLOW THEORY AND SWIFT GUANXI Z Guan, F Hou, B Li, A Chong | 5 | 2020 |
| The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis F Hou, B Li, Z Guan, AYL Chong, CW Phang Internet Research 34 (6), 2298-2340, 2024 | 3 | 2024 |
| Social Presence in Social Live Streaming Service: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction F Hou, Z Guan, A Chong | 1 | 2023 |
| A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media Z Guan, B Li, F Hou, A Chong, JB Thatcher | 1 | 2022 |
| Disentangling the effects of narrative and statistical evidence on donations in charitable crowdfunding: A narrative persuasion perspective Z Guan, B Li, AYL Chong, F Hou, Z Cai, ETK Lim, CW Tan 24th Pacific Asia Conference on Information Systems: Information Systems (IS …, 2020 | 1 | 2020 |
| Evaluating Charitable Crowdfunding based on Storytelling Linguistic Cues: A Narrative Persuasion Perspective Z Guan, F Hou, B Li, Z Cai, AYL Chong, E Lim, CW Tan | 1 | 2020 |
| Importance of Community Influence and Meter Message on Brand Value Co-creation: a Study In Social Commerce Research-in-Progress T Ma, Z Guan, B Li, F Hou, AYL Chong | 1 | 2018 |
| How live stream session is developed to guide value co-creation between streamer and audience: an ethnographic investigation based on Dramaturgical Theory B Lin, Y Wang, F Hou, B Li, Z Guan | | 2024 |
| Unveiling the influence of streamer characteristics and consumer experiences on purchase intention in live commerce Y Qian, F Hou, B Li, Z Guan, T Ma | | 2024 |