| Celebrity Endorsement and Purchase Intentions: The Role of Perceived Quality and Brand Loyalty MM Khan, Z Memon, S Kumar Market Forces 14 (2), 99-120, 2019 | 125 | 2019 |
| Product packaging and consumer purchase intentions S Waheed, MM Khan, N Ahmad Market Forces 13 (2), 97-114, 2018 | 119 | 2018 |
| Income, social class and consumer behaviour: A focus on developing nations ME Ahmed, MM Khan, N Samad International Journal of Applied Business and Economic Research 14 (10 …, 2016 | 64 | 2016 |
| Online Grocery Shopping and Consumer Perception: A Case of Karachi Market in Pakistan M Saleem, MM Khan, ME Ahmed, S Ali, N Shah, S Rafiq Journal of Internet and e-Business Studies 2018 (2018), 1-13, 2018 | 51* | 2018 |
| The Effect of Celebrity Endorsement on Consumer Purchase Intention – Evidence From Q Mobile Linq Advertisement MM Khan Pakistan Business Review 19 (4), 1065-1082, 2018 | 32 | 2018 |
| Antecedents to employer branding ST Fasih, T Jalees, MM Khan Market Forces 14 (1), 81-106, 2019 | 20 | 2019 |
| Models for Online Grocery Shopping – A Study of Pakistani Online Market.pdf S Ali, M Saleem, ME Ahmed, MM Khan, N Shah, S Rafiq Journal of Internet and e-Business Studies 2017 (1), 1-15, 2017 | 11 | 2017 |
| Ethics in Advertising: Exploring the Telecommunication Industry’s Employment of Ethics in Advertisements ME Ahmed, MM Khan Journal of Southeast Asian Research 2017 (1), 1-15, 2017 | 10 | 2017 |
| Ethics in Advertising: Exploring the Telecommunication Industry’s Employment of Ethics in Advertisements ME Ahmed, MM Khan The 28th International Business Information Management Association …, 2016 | 10 | 2016 |
| Bottom-Up Framework for Experiential & Project-Based 4-Year BS Entrepreneurship Program: An Intrapreneurial Conceptualization at Institute of Business Management (IoBM) N Mahmood, RM Elahi, B Mukhtar, MM Khan, O Javaid, SI Hyder Journal of Entrepreneurship Education 23 (5), 1-16, 2020 | 7 | 2020 |
| Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach MM Khan, N Mahmood, T Jalees Global Management Journal for Academic & Corporate Studies (GMJACS) 7 (2 …, 2017 | 7* | 2017 |
| Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach MM Khan, N Mahmood, A Mujahid, T Jalees International Conference on Business and Management, 2016 2 (1), 40, 2016 | 7* | 2016 |
| Capstone Project Based Experiential Learning-Case of Institute of Business Management (IoBM) MM Khan, ME Ahmed | 5* | 2018 |
| Factors of Consumer Choice of SmartPhones – A Study on Brand Image and Brand Features MM Khan Market Forces 11 (2), 1-10, 2016 | 5 | 2016 |
| Professional Women Behavior Pertaining to Online Shopping in Pakistan ST Fasih, A Shoukat, MM Khan Asian Journal of Social Sciences and Management Studies 7 (2), 158-165, 2020 | 4* | 2020 |
| Income, Social Class and Consumer Behavior: A Focus on Developing Nations ME Ahmed, MM Khan, N Samad International Journal of Applied Business and Economic Research 14 (10 …, 2016 | 3* | 2016 |
| The Impact of External and Internal Negative Feeling on Consumers’ Desire for Revenge and Negative Word of Mouth S Lateef, K Kamran, Javeria, MW Yusaf Zai, MM Khan Sukkur IBA Journal Of Management And Business 8 (1), 48-69, 2021 | 1 | 2021 |
| Impact of Capstone Project Course Learning on Students’ Problem Solving Ability ME Ahmed, MM Khan 4th International Conference on Global Business & Social Entrepreneurship …, 2016 | 1 | 2016 |
| The Effect of Celebrity Endorser Selection on Consumer Purchase Intention MM Khan, AM Khan Lahore Journal of Business 12 (1), 91-112, 2024 | | 2024 |
| Domestic (Local) Consumption in Young Pakistani Consumers – A Shift from Affective Mechanism to Cognitive Mechanism MM Khan, AA Jalbani, SI Hyder, O Javaid Sukkur IBA Journal of Management and Business (SIJMB) 10 (1), 26-52, 2023 | | 2023 |
Dr Nawaz AhmadShaheed Benazir Bhutto University (SBBU-SBA). University of AveiroE-mailová adresa ověřena na: sbbusba.edu.pk