| Grounded theory: A practical guide for management, business and market researchers C Goulding Sage, 2002 | 2928 | 2002 |
| Grounded theory, ethnography and phenomenology: A comparative analysis of three qualitative strategies for marketing research C Goulding European journal of Marketing 39 (3/4), 294-308, 2005 | 2089 | 2005 |
| Grounded theory: the missing methodology on the interpretivist agenda C Goulding Qualitative Market Research: an international journal 1 (1), 50-57, 1998 | 872 | 1998 |
| The museum environment and the visitor experience C Goulding European Journal of marketing 34 (3/4), 261-278, 2000 | 778 | 2000 |
| The commodification of the past, postmodern pastiche, and the search for authentic experiences at contemporary heritage attractions C Goulding European journal of marketing 34 (7), 835-853, 2000 | 609 | 2000 |
| Grounded Theory: some reflections on paradigm, procedures and misconceptions C Goulding University of Wolverhampton, 1999 | 565 | 1999 |
| Understanding consumption: Contributions from a narrative perspective A Shankar, R Elliott, C Goulding Journal of marketing Management 17 (3-4), 429-453, 2001 | 506 | 2001 |
| Consumer research, interpretive paradigms and methodological ambiguities C Goulding European Journal of Marketing 33 (9/10), 859-873, 1999 | 492 | 1999 |
| Romancing the past: heritage visiting and the nostalgic consumer C Goulding Psychology & Marketing 18 (6), 565-592, 2001 | 446 | 2001 |
| Working weeks, rave weekends: identity fragmentation and the emergence of new communities C Goulding, A Shankar, R Elliott Consumption, Markets and Culture 5 (4), 261-284, 2002 | 434 | 2002 |
| Learning to be tribal: facilitating the formation of consumer tribes C Goulding, A Shankar, R Canniford European Journal of Marketing 47 (5/6), 813-832, 2013 | 372 | 2013 |
| The marketplace management of illicit pleasure C Goulding, A Shankar, R Elliott, R Canniford Journal of Consumer Research 35 (5), 759-771, 2009 | 350 | 2009 |
| Heritage, identity and ideological manipulation: The case of Croatia C Goulding, D Domic Annals of Tourism Research 36 (1), 85-102, 2009 | 235 | 2009 |
| Heritage, nostalgia, and the “grey” consumer C Goulding Journal of marketing practice: applied marketing science 5 (6/7/8), 177-199, 1999 | 218 | 1999 |
| An Exploratory Study of Age Related Vicarious Nostalgia and Aesthetic Consumption. C Goulding Advances in consumer research 29 (1), 2002 | 216 | 2002 |
| Grounded theory: A magical formula or a potential nightmare. C Goulding Marketing Review 2 (1), 2001 | 198 | 2001 |
| Performing identity: An analysis of gender expressions at the Whitby goth festival C Goulding, M Saren Consumption, Markets and Culture 12 (1), 27-46, 2009 | 193 | 2009 |
| Issues in representing the postmodern consumer C Goulding Qualitative Market Research: An International Journal 6 (3), 152-159, 2003 | 178 | 2003 |
| Club culture, neotribalism and ritualised behaviour C Goulding, A Shankar Annals of Tourism Research 38 (4), 1435-1453, 2011 | 163 | 2011 |
| Contemporary museum culture and consumer behaviour C Goulding Journal of Marketing Management 15 (7), 647-671, 1999 | 153 | 1999 |
