| What drives user stickiness and satisfaction in OTT video streaming platforms? A mixed-method exploration S Periaiya, AT Nandukrishna International Journal of Human–Computer Interaction 40 (9), 2326-2342, 2024 | 49 | 2024 |
| Caring the sharing apps–exploration of the factors affecting user satisfaction with sharing economy apps AKF Rasheed, AT Nandukrishna Journal of Global Marketing 36 (3), 225-239, 2023 | 15 | 2023 |
| Switching channels: investigating the push, pull, and mooring effects of moving from cable TV to OTT services P Sridevi, NT Ajith Leisure Studies 43 (4), 644-661, 2024 | 14 | 2024 |
| Play, pause or praise?–a dual factor theory exploration of continuance, discontinuance and recommendation intentions in OTT platforms AT Nandukrishna, S P World Leisure Journal 66 (2), 225-249, 2024 | 12 | 2024 |
| Investigating the Switch from Sanitary Napkins to Menstrual Cups AT Nandukrishna, AKF Rasheed Journal of Cleaner Production, 142197, 2024 | 6* | 2024 |
| Experience Matters: Exploring the Impact of User Experience on Stickiness and Loyalty in OTT Platforms N T. Ajith, S P, LS Mathew International Journal of Human–Computer Interaction, 1-15, 2025 | | 2025 |
| What's Holding Them Back? Investigating Resistance to Electric Vehicle Adoption NT Ajith, CH Salwa | | |
A.K. Fazeen RasheedAssistant Professor, XIM University, BhubaneswarE-mailová adresa ověřena na: xim.edu.in