Debasis Pradhan

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Abhisek KuanrUniversity of EssexE-mailová adresa ověřena na: essex.ac.uk
Tapas Ranjan MoharanaXLRI - Xavier School of ManagementE-mailová adresa ověřena na: xlri.ac.in
Himadri Roy ChaudhuriXLRI JAMSHEDPURE-mailová adresa ověřena na: xlri.ac.in
Debashree Roy BhattacharjeeAssistant Professor, Great Lakes Institute of Management| FPM, Marketing Area, XLRI JamshedpurE-mailová adresa ověřena na: astra.xlri.ac.in
Garima MalikFaculty of MarketingE-mailová adresa ověřena na: bimtech.ac.in
Teidorlang LyngdohIndian Institute of Management (IIM),ShillongE-mailová adresa ověřena na: iimshillong.ac.in
Rajesh AithalMarketing Faculty, IIM LucknowE-mailová adresa ověřena na: iiml.ac.in
Sampa Anupurba PahiAssistant Professor of Marketing, IIM LucknowE-mailová adresa ověřena na: iiml.ac.in
AMIT KUMAR JENASenior Fellow Member, Indian Institution of Industrial Engineering, Odisha Chapter, Bhubaneswar, IndE-mailová adresa ověřena na: astra.xlri.ac.in
Muhammad S. AkramEssex Business School, University of EssexE-mailová adresa ověřena na: essex.ac.uk
Kunal SwaniProfessor of Marketing, Wright State UniversityE-mailová adresa ověřena na: wright.edu
Ritu MalhotraXLRI - Xavier School of ManagementE-mailová adresa ověřena na: astra.xlri.ac.in
Bharadhwaj SivakumaranSRM-University, AP, IndiaE-mailová adresa ověřena na: srmap.edu.in
Neeru MalhotraProfessor of MarketingE-mailová adresa ověřena na: greenwich.ac.uk
Dr. Dev Narayan SarkarDirector, PepsiCo IndiaE-mailová adresa ověřena na: pepsico.com
Dr. Vikram ChoudharyAssistant Professor (Marketing), Goa Institute of ManagmentE-mailová adresa ověřena na: gim.ac.in
Harshit MauryaAssistant Professor, Marketing Management Area, International Management Institute, New DelhiE-mailová adresa ověřena na: imi.edu
G. SridharProfessor, Indian Institute of Management, KozhikodeE-mailová adresa ověřena na: iimk.ac.in
Michael SW LeeThe University of Auckland Business SchoolE-mailová adresa ověřena na: auckland.ac.nz
Vikram KapoorLecturer at Goldsmiths, University of LondonE-mailová adresa ověřena na: gold.ac.uk

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Debasis Pradhan

Další jménaD. Pradhan

Professor of Marketing, XLRI India

E-mailová adresa ověřena na: xlri.ac.in - Domovská stránka

Consumer--Brand Relationship Endorsements and Sponsorship Interactive Marketing and Consumer Engagement Brand Subversion/Anti


Název Seřadit podle citací Seřadit podle roku Seřadit podle názvu	Citace Citace	Rok
Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention D Pradhan, I Duraipandian, D Sethi Journal of Marketing Communications 22 (5), 456-473, 2016	469	2016
Materialism and compulsive buying behaviour: The role of consumer credit card use and impulse buying D Pradhan, D Israel, AK Jena Asia Pacific Journal of Marketing and Logistics 30 (5), 1239-1258, 2018	176	2018
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands D Pradhan, A Kuanr, SA Pahi, MS Akram Psychology & Marketing, 1-21, 2022	146	2022
Forty-five years of celebrity credibility and endorsement literature: Review and learnings D Halder, D Pradhan, HR Chaudhuri Journal of Business Research 125, 397-415, 2021	146	2021
Brand Communities: A Literature Review and Future Research Agendas Using TCCM Approach D Roy Bhattacharjee, D Pradhan, K Swani International Journal of Consumer Studies, 2021	108	2021
When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence D Pradhan, R Malhotra, TR Moharana Journal of Brand Management, 1-16, 2019	105	2019
I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model A Kuanr, D Pradhan, HR Chaudhuri Psychology & Marketing, 2019	96	2019
Factors influencing technology adoption amongst small retailers: insights from thematic analysis RK Aithal, V Choudhary, H Maurya, D Pradhan, DN Sarkar International Journal of Retail & distribution management 51 (1), 81-102, 2023	46	2023
Rural marketing in the development paradigm LK Vaswani, R Aithal, D Pradhan, G Sridhar International Journal of Rural Management 1 (2), 245-262, 2005	42	2005
Why do consumers subvert brands? Investigating the influence of subjective well‐being on brand avoidance A Kuanr, D Pradhan, T Lyngdoh, MSW Lee Psychology & Marketing 39 (3), 612-633, 2022	40	2022
Influence of celebrity, destination and tourist personality on destination attachment and revisit intention: Moderating roles of endorsement embeddedness, destination crowding … D Pradhan, TR Moharana, G Malik Journal of destination marketing and management 27, 2023	38	2023
Shopping value and patronage: when satisfaction and crowding count TR Moharana, D Pradhan Marketing Intelligence & Planning 38 (2), 137-150, 2020	32	2020
One step deeper: gender and congruity in celebrity endorsement D Pradhan, V Kapoor, TR Moharana Marketing Intelligence & Planning 35 (6), 774-788, 2017	29	2017
Potential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour S Arora, S Sahney, D Pradhan International Journal of Retail & Distribution Management 50 (3), 377-397, 2022	24	2022
The impact of advertising appeals on impulse buying B Deshpande, D Pradhan, B Sivakumaran, T Lyngdoh Marketing Intelligence & Planning 40 (3), 358-371, 2022	20	2022
Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination B Upadhye, B Sivakumaran, D Pradhan, T Lyngdoh Psychology & Marketing 38 (8), 1197-1219, 2021	20	2021
Gamification in tourism research: A systematic review, current insights, and future research avenues D Pradhan, G Malik, P Vishwakarma Journal of Vacation Marketing 31 (1), 130-156, 2025	19	2025
Can we anti‐consume our way to sustainability? Finding answers at the intersection of cultural values A Kuanr, D Israel, D Pradhan, H Roy Chaudhuri Journal of Consumer Behaviour, 1-14, 2020	16	2020
Rural Retailer's Choice Tactics: A Conceptual Framework for Empirical Research. D Pradhan South Asian Journal of Management 17 (2), 2010	14	2010
What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence TR Moharana, D Roy Bhattacharjee, D Pradhan, A Kuanr Psychology & Marketing, 2023	12	2023

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