| Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase P Chandon, JW Hutchinson, ET Bradlow, SH Young Journal of marketing 73 (6), 1-17, 2009 | 1164 | 2009 |
| Promises and lies: Restoring violated trust ME Schweitzer, JC Hershey, ET Bradlow Organizational behavior and human decision processes 101 (1), 1-19, 2006 | 817 | 2006 |
| The variety of an assortment SJ Hoch, ET Bradlow, B Wansink Marketing Science 18 (4), 527-546, 1999 | 794 | 1999 |
| The role of big data and predictive analytics in retailing ET Bradlow, M Gangwar, P Kopalle, S Voleti Journal of retailing 93 (1), 79-95, 2017 | 719 | 2017 |
| A Bayesian random effects model for testlets ET Bradlow, H Wainer, X Wang Psychometrika 64, 153-168, 1999 | 687 | 1999 |
| Automated marketing research using online customer reviews TY Lee, ET Bradlow Journal of Marketing Research 48 (5), 881-894, 2011 | 625 | 2011 |
| An exploratory look at supermarket shopping paths JS Larson, ET Bradlow, PS Fader International Journal of research in Marketing 22 (4), 395-414, 2005 | 625 | 2005 |
| Relationship between Medicare’s hospital compare performance measures and mortality rates RM Werner, ET Bradlow Jama 296 (22), 2694-2702, 2006 | 614 | 2006 |
| Testlet response theory and its applications H Wainer, ET Bradlow, X Wang Cambridge University Press, 2007 | 574 | 2007 |
| Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior SK Hui, ET Bradlow, PS Fader Journal of consumer research 36 (3), 478-493, 2009 | 457 | 2009 |
| Customer acquisition via display advertising using multi-armed bandit experiments EM Schwartz, ET Bradlow, PS Fader Marketing Science 36 (4), 500-522, 2017 | 393 | 2017 |
| Path data in marketing: An integrative framework and prospectus for model building SK Hui, PS Fader, ET Bradlow Marketing Science 28 (2), 320-335, 2009 | 281 | 2009 |
| Structural estimation of the effect of out-of-stocks A Musalem, M Olivares, ET Bradlow, C Terwiesch, D Corsten Management Science 56 (7), 1180-1197, 2010 | 265 | 2010 |
| A general Bayesian model for testlets: Theory and applications X Wang, ET Bradlow, H Wainer Applied Psychological Measurement 26 (1), 109-128, 2002 | 261 | 2002 |
| Testlet response theory: An analog for the 3PL model useful in testlet-based adaptive testing H Wainer, ET Bradlow, Z Du Computerized adaptive testing: Theory and practice, 245-269, 2000 | 259 | 2000 |
| Measuring the value of point-of-purchase marketing with commercial eye-tracking data P Chandon, J Hutchinson, E Bradlow, SH Young INSEAD Business School Research Paper, 2006 | 232 | 2006 |
| Agents to the Rescue? PM West, D Ariely, S Bellman, E Bradlow, J Huber, E Johnson, B Kahn, ... Marketing letters 10, 285-300, 1999 | 216 | 1999 |
| A bayesian approach for predicting the popularity of tweets T Zaman, EB Fox, ET Bradlow | 213 | 2014 |
| Predicting customer value using clumpiness: From RFM to RFMC Y Zhang, ET Bradlow, DS Small Marketing science 34 (2), 195-208, 2015 | 210 | 2015 |
| The interrelationships between brand and channel choice SA Neslin, K Jerath, A Bodapati, ET Bradlow, J Deighton, S Gensler, ... Marketing Letters 25, 319-330, 2014 | 208 | 2014 |
