Smart tourism challenges U Gretzel, S Reino, S Kopera, C Koo Journal of Tourism 16 (1), 41-47, 2015 | 256 | 2015 |
The use of YouTube as a tourism marketing tool S Reino, B Hay Proceedings of the 42nd Annual Travel & Tourism Research Association …, 2011 | 193 | 2011 |
ICT adoption and development: issues in rural accommodation S Reino, AJ Frew, C Albacete‐Sáez Journal of Hospitality and Tourism Technology 2 (1), 66-80, 2011 | 45 | 2011 |
The contribution of technology-based heritage interpretation to the visitor satisfaction in museums S Reino, N Mitsche, AJ Frew Information and communication technologies in tourism 2007, 341-352, 2007 | 43 | 2007 |
Enhancing cultural tourism e-services through heritage interpretation N Mitsche, S Reino, D Knox, U Bauernfeind Information and communication technologies in tourism 2008, 418-429, 2008 | 35 | 2008 |
Adopting interoperability solutions for online tourism distribution: an evaluation framework S Reino, A Alzua-Sorzabal, R Baggio Journal of Hospitality and Tourism Technology 7 (1), 2-15, 2016 | 28 | 2016 |
What matters to the industry? An evaluation framework for the adoptability of online tourism distribution platforms S Reino, A Alzua-Sorzabal, R Baggio Information and Communication Technologies in Tourism 2013: Proceedings of …, 2013 | 24 | 2013 |
eWOM: the importance of reviews and ratings in tourism marketing JP Mellinas, S Reino Strategic perspectives in destination marketing, 143-173, 2019 | 22 | 2019 |
Average scores integration in official star rating scheme JP Mellinas, S Reino Journal of Hospitality and Tourism Technology 10 (3), 339-350, 2019 | 20 | 2019 |
A New Hotel Online Reputation Framework for Ontology Learning Development S Reino, A Serna, C Lamsfus, A Azua-Sorzabal Information and Communication Technologies in Tourism 2012, 403-414, 2012 | 16 | 2012 |
Listening to CEOs: A new perspective to study technology adoption in hotels S Reino, C Lamsfus, H Salas, O Torices, A Alzua-Sorzabal Information and Communication Technologies in Tourism 2014: Proceedings of …, 2013 | 14 | 2013 |
A benchmarking framework for eTourism capability of destinations’ industries S Reino, A J. Frew, N Mitsche Journal of Hospitality and Tourism Technology 5 (2), 126-142, 2014 | 11 | 2014 |
Consumer-driven sustainable tourism: towards inconspicuos consumption. S Reino, M Schröder | 10 | 2009 |
Word of mouth, the importance of reviews and ratings in tourism marketing JP Mellinas, S Reino Strategic Perspectives in Destination Marketing, 2018 | 9 | 2018 |
The use of YouTube as a tourism marketing tool. Travel and tourism research association: advancing tourism research globally D Reino, B Hay | 6 | 2016 |
Fake advertising? Neutrality in descriptions beside overall hotel scores JP Mellinas, S Reino Hospitality & Society 9 (3), 291-306, 2019 | 2 | 2019 |
Assessing the value of hotel online reviews to consumers S Reino, MR Massaro Tourism and Culture in the Age of Innovation: Second International …, 2016 | 1 | 2016 |
ACCOMMODATION INFORMATION SEARCH: THE PERCEIVED VALUE OF READING ONLINE REVIEWS S Reino, MR Massaro International Journal of Cultural and Digital Tourism 2 (1), 97-107, 2015 | 1 | 2015 |
European Sustainable Tourism Labels: A tool to inform and educate consumers? S Reino Queen Margaret University, 2011 | 1 | 2011 |
ICT Adoption by Rural Accommodation: A Preliminary Study in Scotland S Reinoa, AJ Frewa, C Albacete-Sáezb Journal of Hospitality and Tourism Technology Information 2 (1), 2010 | 1 | 2010 |