| Generating Wealth at the Base of the Pyramid–a Study Using ABCD Analysis Technique K Raj, PS Aithal International Journal of Computational Research and Development (IJCRD) 3 (1 …, 2018 | 63 | 2018 |
| Digitization of India-Impact on the BOP Sector K Raj, PS Aithal International Journal of Management, Technology, and Social Sciences (IJMTS …, 2018 | 29 | 2018 |
| Assessing the Attractiveness & Feasibility of doing Business in the BoP Market–A Mixed Method Approach using ABCD Analysis Technique K Raj, PS Aithal International Journal of Case Studies in Business, IT, and Education (IJCSBE …, 2022 | 22 | 2022 |
| Literature review of impact of branding on base of the pyramid markets with special reference to India K Raj, PS Aithal International Journal of Applied Engineering and Management Letters (IJAEML …, 2018 | 16 | 2018 |
| A ‘Desi’Multinational–A Case Study of Hindustan Unilever Limited K Raj, PS Aithal International Journal of Case Studies in Business, IT and Education (IJCSBE …, 2018 | 15 | 2018 |
| Indigenous Management Practices-A Case Study on Street Vendors K Raj International Journal of Case Studies in Business, IT and Education (IJCSBE …, 2017 | 13 | 2017 |
| The Post COVID-19 World: Efforts Needed to Build Back a More Resilient Society K Raj, PS Aithal International Journal of Case Studies in Business, IT, and Education (IJCSBE …, 2020 | 12 | 2020 |
| Digital transformation in accounting: elevating effectiveness across accounting, auditing, reporting and regulatory compliance keerthan Raj Journal of Accounting & Organizational Change, 45, 2024 | 11 | 2024 |
| The Cockroach Theory for Sustainable and Scalable Organizational and Individual Growth K Raj, PS Aithal International Journal of Advanced Trends in Engineering and Technology 3 (1 …, 2018 | 11 | 2018 |
| A New Concept of Circular Model of Management for Achieving Sustainable Success and Growth K Raj, PS Aithal International Journal of Management, Technology, and Social Sciences (IJMTS …, 2020 | 10 | 2020 |
| The Significance of Big Data for the Base of the Pyramid Segment K Raj, PS Aithal International Journal of Applied Engineering and Management Letters (IJAEML …, 2018 | 8 | 2018 |
| Managerial Neuro-Heterodox Attitude in Disordered Scenario CJ Satpathy, K Sahoo, V Jalan, L Weiss, K Raj, A Das, A Singh, W Okeyo, ... Journal of YMER,/ISSN, 0044-0477, 2022 | 6 | 2022 |
| Cockroach Theory of Organizational Sustainability and Scalability: Detailed Study on Evidence Based on BOP Approach K Raj, PS Aithal IRA-International Journal of Management & Social Sciences 12 (1), 1-11, 2018 | 6 | 2018 |
| Sustainable Development in India 2.0 with Reference to the BOP Perspective K Raj, PS Aithal International Journal of Applied Engineering and Management Letters (IJAEML …, 2018 | 3 | 2018 |
| Artificial Intelligence Driven Customer Relationship Management: Harnessing the power of technology to improve business efficiency. K Raj International Journal of Communication Networks and Information Security 16 …, 0 | 3* | |
| Bibliometric Analysis and Systematic Review of Stock Market Participation: Exploring the Influential Research Constituents, Gaps, and Theories SM Riha Parvin, N Panakaje, K Raj Gaps, and Theories, 0 | 2 | |
| Impact of Covid-19 on Bottom of the Pyramid Population–An Empirical Study K Raj, PS Aithal International Journal of Management, Technology, and Social Sciences (IJMTS …, 2020 | 1 | 2020 |
| National Academic Credit Bank–A Global Perspective K Raj, PS Aithal Proceedings of National Conference on Research in Higher Education, Learning …, 2019 | 1 | 2019 |
| Emerging Changes and Trends in IT Industry K Raj, PS Aithal Proceedings of National Conference on Advances in Information Technology …, 2018 | 1 | 2018 |
| Applicability of the Cockroach Theory–A Case Study of the Healthcare Industry in India K Raj, PS Aithal International Journal of Case Studies in Business, IT and Education (IJCSBE …, 2018 | 1 | 2018 |
P. S. AithalPoornaprajna Institute of Management, Udupi, IndiaE-mailová adresa ověřena na: pim.ac.in