| Negative outcomes of positive brand relationships K Jain, I Sharma Journal of Consumer Marketing 36 (7), 986-1002, 2019 | 95 | 2019 |
| Mainstreaming fashion rental consumption: A systematic and thematic review of literature R Jain, K Jain, A Behl, V Pereira, M Del Giudice, D Vrontis Journal of Business Research 139, 1525-1539, 2022 | 92 | 2022 |
| Factors affecting the adoption of fashion mobile shopping applications BK Manjari Soni, Kokil Jain Journal of Global Fashion Marketing, 2019 | 81 | 2019 |
| The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations JZZ Abhishek Behl, Meena Chavan, Kokil Jain, Isha Sharma,Vijay Edward Pereira International Journal of Manpower, 2021 | 61 | 2021 |
| Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment I Sharma, K Jain, A Behl Journal of Business Research 121, 696-712, 2020 | 59 | 2020 |
| Gamifying the gig: transitioning the dark side to bright side of online engagement A Behl, P Sheorey, K Jain, M Chavan, I Jajodia, ZJ Zhang Australasian Journal of Information Systems 25, 1-34, 2021 | 50 | 2021 |
| Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement MS Balaji, A Behl, K Jain, AM Baabdullah, M Giannakis, A Shankar, ... Industrial Marketing Management 113, 243-257, 2023 | 41 | 2023 |
| The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM I Sharma, K Jain, R Gupta Journal of Asia Business Studies 16 (4), 652-675, 2022 | 40 | 2022 |
| An empirical study of factors determining wearable fitness tracker continuance among actual users K Jain, I Sharma, G Singh International Journal of Technology Marketing 13 (1), 83-109, 2018 | 40 | 2018 |
| Customer engagement and relationships in multi-actor service ecosystems P Sharma, K Jain, RPJ Kingshott, A Ueno Journal of Business Research 121, 487-494, 2020 | 38 | 2020 |
| The pleasure and the guilt-impulse purchase and post purchase regret: A study of young Indian consumers K Jain, S Gautam, D Pasricha Indian Journal of Marketing 48 (3), 49-63, 2018 | 30 | 2018 |
| Promotion and branding from the lens of gamification in challenging times G Spais, A Behl, K Jain, V Jain, G Singh Journal of Promotion Management 28 (4), 413-419, 2022 | 27 | 2022 |
| Brand bravery: Conceptualization, scale development and validation K Jain, I Jajodia, P Sharma, G Singh Journal of Product and Brand Management, 2020 | 24 | 2020 |
| Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness I Sharma, K Jain, A Behl, A Baabdullah, M Giannakis, Y Dwivedi Internet Research 33 (5), 1727-1749, 2023 | 22 | 2023 |
| Voice of the stars-exploring the outcomes of online celebrity activism K Jain, I Sharma, A Behl Journal of Strategic Marketing 32 (7), 842-863, 2024 | 21 | 2024 |
| Mobile Health (mHealth) Application Loyalty in Young Consumers M Soni, K Jain, I Sharma Young Consumers, 2021 | 20 | 2021 |
| Effect of online political incivility on partisan attitude: role of issue involvement, moral identity and incivility accountability I Sharma, K Jain, G Singh Online Information Review 44 (7), 1421-1441, 2020 | 20 | 2020 |
| Empirical Investigation of participation on crowdsourcing platforms-A gamified approach: Crowdsourcing Platforms A Behl, M Chavan, K Jain Journal of Global Information Management, 2021 | 18* | 2021 |
| Understanding senior citizens’ intentions to use virtual reality for religious tourism in India: A behavioural reasoning theory perspective S Raj, B Sampat, A Behl, K Jain Tourism Recreation Research 48 (6), 983-999, 2023 | 17 | 2023 |
| Consumer Behaviour N Gautam, K Jain Wisdom Publ., 2008 | 17 | 2008 |
Abhishek Behl, PhDKeele Business School, Keele UniversityE-mailová adresa ověřena na: keele.ac.uk
