Hye-Jin Paek

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Thomas HoveDepartment of Advertising & Public Relations, Hanyang UniversityE-mailová adresa ověřena na: hanyang.ac.kr
Michelle R. NelsonProfessor of Advertising, Institute of Communications Research, Professor of Marketing, UniversityE-mailová adresa ověřena na: illinois.edu
Anu SirolaD.Soc.Sci., University Teacher, Tampere University, FinlandE-mailová adresa ověřena na: tuni.fi
Markus KaakinenInstitute of Criminology and Legal Policy at the University of HelsinkiE-mailová adresa ověřena na: helsinki.fi
Atte OksanenProfessor of social psychology, Tampere University, FinlandE-mailová adresa ověřena na: tuni.fi
Iina SavolainenTampere UniversityE-mailová adresa ověřena na: tuni.fi
Izabela ZychUniversidad de CórdobaE-mailová adresa ověřena na: uco.es
Hyun Ju JeongAssociate Professor, University of KentuckyE-mailová adresa ověřena na: uky.edu
Hojoon ChoiAssociate Professor, The University of HoustonE-mailová adresa ověřena na: uh.edu
Katherine AlaimoAssociate Professor, Michigan State UniversityE-mailová adresa ověřena na: msu.edu
Hyun Jung OhAssistant Professor at Hanyang University (ERICA)E-mailová adresa ověřena na: hanyang.ac.kr
Karin (Allor) PfeifferProfessor of Kinesiology, Michigan State UniversityE-mailová adresa ověřena na: msu.edu
Joseph J CarlsonAssociate Prof, Mich State Univ, Radiology Dept, College Osteopathic Medicine, SCVN Div.E-mailová adresa ověřena na: rad.msu.edu
Byoungkwan LeeHanyang University Erica CampusE-mailová adresa ověřena na: hanyang.ac.kr
Bryan H. ReberUniversity of GeorgiaE-mailová adresa ověřena na: UGA.edu
Ye SunUniversity of UtahE-mailová adresa ověřena na: utah.edu
Yumi JungE-mailová adresa ověřena na: pknu.ac.kr
Leonard ReidProfessor of Advertising, University of GeorgiaE-mailová adresa ověřena na: uga.edu
Nora RifonProfessor Michigan State UniversityE-mailová adresa ověřena na: msu.edu
Elizabeth Taylor QuilliamMIchigan State UniversityE-mailová adresa ověřena na: msu.edu

Sledovat

Hye-Jin Paek

Department of Advertising & Public Relations, Hanyang University, South Korea

E-mailová adresa ověřena na: hanyang.ac.kr

Health and risk communication media effects on health social marketing communication campaigns


Název Seřadit podle citací Seřadit podle roku Seřadit podle názvu	Citace Citace	Rok
Risk perceptions and risk characteristics HJ Paek, T Hove Oxford research encyclopedia of communication, 2017	432	2017
Examination of gender-role portrayals in television advertising across seven countries HJ Paek, MR Nelson, AM Vilela Sex roles 64, 192-207, 2011	283	2011
Downshifting consumer= upshifting citizen? An examination of a local freecycle community MR Nelson, MA Rademacher, HJ Paek The Annals of the American Academy of Political and Social Science 611 (1 …, 2007	270	2007
Racial ideology, model minorities, and the" not-so-silent partner:" Stereotyping of Asian Americans in US magazine advertising HJ Paek, H Shah Howard Journal of Communications 14 (4), 225-243, 2003	235	2003
Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses HJ Paek, K Kim, T Hove Health education research 25 (6), 1085-1099, 2010	219	2010
Engagement across three social media platforms: An exploratory study of a cause-related PR campaign HJ Paek, T Hove, Y Jung, RT Cole Public Relations Review 39 (5), 526-533, 2013	216	2013
Theory-based approaches to understanding public emergency preparedness: implications for effective health and risk communication HJ Paek, K Hilyard, V Freimuth, JK Barge, M Mindlin Journal of health communication 15 (4), 428-444, 2010	207	2010
Reduced harm or another gateway to smoking? Source, message, and information characteristics of e-cigarette videos on YouTube HJ Paek, S Kim, T Hove, JY Huh Journal of health communication 19 (5), 545-560, 2014	199	2014
Cross-cultural differences in sexual advertising content in a transnational women's magazine MR Nelson, HJ Paek Sex roles 53, 371-383, 2005	191	2005
A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies MR Nelson, HJ Paek International Marketing Review 24 (1), 64-86, 2007	176	2007
Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: The case of H1N1 influenza in South Korea SH Oh, HJ Paek, T Hove Asian Journal of Communication 25 (1), 14-32, 2015	169	2015
Local news, social integration, and community participation: Hierarchical linear modeling of contextual and cross-level effects HJ Paek, SH Yoon, DV Shah Journalism & Mass Communication Quarterly 82 (3), 587-606, 2005	166	2005
Peer or expert? The persuasive impact of YouTube public service announcement producers HJ Paek, T Hove, H Ju Jeong, M Kim International Journal of Advertising 30 (1), 161-188, 2011	154	2011
Public support for government actions during a flu pandemic: lessons learned from a statewide survey HJ Paek, K Hilyard, VS Freimuth, JK Barge, M Mindlin Health promotion practice 9 (4_suppl), 60S-72S, 2008	154	2008
To buy or not to buy: Determinants of socially responsible consumer behavior and consumer reactions to cause-related and boycotting ads HJ Paek, MR Nelson Journal of current issues & research in advertising 31 (2), 75-90, 2009	137	2009
The third-person perception as social judgment: An exploration of social distance and uncertainty in perceived effects of political attack ads HJ Paek, Z Pan, Y Sun, J Abisaid, D Houden Communication Research 32 (2), 143-170, 2005	136	2005
A content analysis of smoking fetish videos on YouTube: regulatory implications for tobacco control K Kim, HJ Paek, J Lynn Health communication 25 (2), 97-106, 2010	134	2010
Spreading global consumerism: Effects of mass media and advertising on consumerist values in China HJ Paek, Z Pan Mass Communication & Society 7 (4), 491-515, 2004	132	2004
How fear-arousing news messages affect risk perceptions and intention to talk about risk HJ Paek, SH Oh, T Hove Health communication 31 (9), 1051-1062, 2016	129	2016
Increased persuasion knowledge of video news releases: Audience beliefs about news and support for source disclosure MR Nelson, MLM Wood, HJ Paek Journal of Mass Media Ethics 24 (4), 220-237, 2009	129	2009

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