Hubert Gatignon

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Thomas S. Robertsonprofessor of marketing, university of pennsylvaniaE-mailová adresa ověřena na: wharton.upenn.edu
Erin AndersonProfessor of MarketingE-mailová adresa ověřena na: INSEAD.edu
Dave ReibsteinWhartonE-mailová adresa ověřena na: wharton.upenn.edu
michael tushmanProfessor, Harvard Business SchoolE-mailová adresa ověřena na: hbs.edu
Wendy SmithUniversity of DelawareE-mailová adresa ověřena na: udel.edu
Philip AndersonINSEAD Alumni Fund Professor of EntrepreneurshipE-mailová adresa ověřena na: insead.edu
Christophe HaonToulouse Business SchoolE-mailová adresa ověřena na: tbs-education.fr
David GottelandProfessor of Marketing, Grenoble Ecole de ManagementE-mailová adresa ověřena na: grenoble-em.com
Philip M. ParkerINSEAD Chair Professor of Management ScienceE-mailová adresa ověřena na: insead.edu
Jean-Marc XuerebESSEC Business SchoolE-mailová adresa ověřena na: essec.edu
Jehoshua EliashbergUniversity of PennsylvaniaE-mailová adresa ověřena na: wharton.upenn.edu
David SobermanProfessor of Marketing, University of TorontoE-mailová adresa ověřena na: utoronto.ca
Venkat RamaswamyProfessor of Marketing, University of Michigan Ross School of BusinessE-mailová adresa ověřena na: umich.edu
Barton Weitz (page created posthumo...University of FloridaE-mailová adresa ověřena na: colorado.edu
Joachim VosgerauProfessor of Marketing, Bocconi UniversityE-mailová adresa ověřena na: unibocconi.it
Dominique HanssensProfessor of Marketing, UCLAE-mailová adresa ověřena na: anderson.ucla.edu
sanja pekovicUniversity of MontenegroE-mailová adresa ověřena na: ucg.ac.me
Markus ChristenProfessor of Marketing, University of LausanneE-mailová adresa ověřena na: unil.ch
John R. KimberlyThe Wharton School University of PennsylvaniaE-mailová adresa ověřena na: wharton.upenn.edu
Adam J. FeinPembroke Consulting, Inc.E-mailová adresa ověřena na: pembrokeconsulting.com

Sledovat

Hubert Gatignon

Emeritus Professor of Marketing, INSEAD

E-mailová adresa ověřena na: insead.edu - Domovská stránka

Marketing Innovation Diffusion Strategy


Název Seřadit podle citací Seřadit podle roku Seřadit podle názvu	Citace Citace	Rok
Modes of foreign entry: A transaction cost analysis and propositions E Anderson, H Gatignon Journal of international business studies 17, 1-26, 1986	4537	1986
Strategic orientation of the firm and new product performance H Gatignon, JM Xuereb Journal of marketing research 34 (1), 77-90, 1997	4152	1997
A propositional inventory for new diffusion research H Gatignon, TS Robertson Journal of consumer research 11 (4), 849-867, 1985	2283	1985
The multinational corporation's degree of control over foreign subsidiaries: An empirical test of a transaction cost explanation H Gatignon, E Anderson The Journal of Law, Economics, and Organization 4 (2), 305-336, 1988	2238	1988
A structural approach to assessing innovation: Construct development of innovation locus, type, and characteristics H Gatignon, ML Tushman, W Smith, P Anderson Management science 48 (9), 1103-1122, 2002	1596	2002
Technology diffusion: an empirical test of competitive effects H Gatignon, TS Robertson Journal of marketing 53 (1), 35-49, 1989	1202	1989
Competitive effects on technology diffusion TS Robertson, H Gatignon Journal of marketing 50 (3), 1-12, 1986	1082	1986
Technology development mode: a transaction cost conceptualization TS Robertson, H Gatignon Strategic management journal 19 (6), 515-531, 1998	716	1998
Innovative decision process H Gatignon Handbook of consumer behavior, 1991	669	1991
Modeling multinational diffusion patterns: An efficient methodology H Gatignon, J Eliashberg, TS Robertson Marketing science 8 (3), 231-247, 1989	546	1989
Statistical analysis of management data H Gatignon Kluwer Academic Publishers, 2003	378	2003
Determinants of competitor response time to a new product introduction D Bowman, H Gatignon Journal of Marketing Research 32 (1), 42-53, 1995	324	1995
Order of entry as a moderator of the effect of the marketing mix on market share D Bowman, H Gatignon Marketing Science 15 (3), 222-242, 1996	308	1996
An exchange theory model of interpersonal communication. H Gatignon, TS Robertson Advances in consumer research 13 (1), 1986	279	1986
Brand introduction strategies and competitive environments H Gatignon, B Weitz, P Bansal Journal of Marketing Research 27 (4), 390-401, 1990	259	1990
Competitive reactions to market entry: Explaining interfirm differences H Gatignon, E Anderson, K Helsen Journal of Marketing Research 26 (1), 44-55, 1989	235	1989
Competitive marketing behavior in industrial markets V Ramaswamy, H Gatignon, DJ Reibstein Journal of Marketing 58 (2), 45-55, 1994	212	1994
Confirmatory factor analysis H Gatignon, H Gatignon Statistical analysis of management data, 77-154, 2014	198	2014
Optimal product line pricing: The influence of elasticities and cross-elasticities DJ Reibstein, H Gatignon Journal of marketing research 21 (3), 259-267, 1984	197	1984
Modeling marketing interactions with application to salesforce effectiveness H Gatignon, DM Hanssens Journal of Marketing Research 24 (3), 247-257, 1987	189	1987

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