| Innovations in retail pricing and promotions D Grewal, KL Ailawadi, D Gauri, K Hall, P Kopalle, JR Robertson Journal of Retailing 87, S43-S52, 2011 | 515 | 2011 |
| Communication and promotion decisions in retailing: a review and directions for future research KL Ailawadi, JP Beauchamp, N Donthu, DK Gauri, V Shankar Journal of retailing 85 (1), 42-55, 2009 | 462 | 2009 |
| Evolution of retail formats: Past, present, and future DK Gauri, RP Jindal, B Ratchford, E Fox, A Bhatnagar, A Pandey, ... Journal of Retailing 97 (1), 42-61, 2021 | 275 | 2021 |
| Role of word of mouth in online store loyalty DK Gauri, A Bhatnagar, R Rao Communications of the ACM 51 (3), 89-91, 2008 | 247 | 2008 |
| Strategizing retailing in the new technology era D Grewal, DK Gauri, AL Roggeveen, R Sethuraman Journal of Retailing 97 (1), 6-12, 2021 | 221 | 2021 |
| The temporal and spatial dimensions of price search: Insights from matching household survey and purchase data DK Gauri, K Sudhir, D Talukdar Journal of marketing research 45 (2), 226-240, 2008 | 198 | 2008 |
| The cruise industry in China: Efforts, progress and challenges X Sun, X Feng, DK Gauri International Journal of Hospitality Management 42, 71-84, 2014 | 196 | 2014 |
| Understanding the determinants of retail strategy: an empirical analysis DK Gauri, M Trivedi, D Grewal Journal of Retailing 84 (3), 256-267, 2008 | 178 | 2008 |
| An empirical investigation of the impact of gasoline prices on grocery shopping behavior Y Ma, KL Ailawadi, DK Gauri, D Grewal Journal of marketing 75 (2), 18-35, 2011 | 156 | 2011 |
| Online and offline retailing: What we know and directions for future research B Ratchford, G Soysal, A Zentner, DK Gauri Journal of Retailing 98 (1), 152-177, 2022 | 141 | 2022 |
| Omnichannel battle between Amazon and Walmart: Is the focus on delivery the best strategy? RP Jindal, DK Gauri, W Li, Y Ma Journal of business research 122, 270-280, 2021 | 127 | 2021 |
| An empirical analysis of the impact of promotional discounts on store performance DK Gauri, B Ratchford, J Pancras, D Talukdar Journal of retailing 93 (3), 283-303, 2017 | 117 | 2017 |
| An empirical analysis of the extreme cherry picking behavior of consumers in the frequently purchased goods market D Talukdar, DK Gauri, D Grewal Journal of Retailing 86 (4), 336-354, 2010 | 103 | 2010 |
| Home Internet access and usage in the USA: Trends in the socio-economic digital divide D Talukdar, DK Gauri Communications of the Association for Information Systems 28 (1), 7, 2011 | 102 | 2011 |
| Boomerang effects of low price discounts: How low price discounts affect purchase propensity F Cai, R Bagchi, DK Gauri Journal of Consumer Research 42 (5), 804-816, 2016 | 85 | 2016 |
| Retailing and emergent technologies D Grewal, DK Gauri, G Das, J Agarwal, MT Spence Journal of Business Research 134, 198-202, 2021 | 75 | 2021 |
| Benchmarking retail productivity considering retail pricing and format strategy DK Gauri Journal of retailing 89 (1), 1-14, 2013 | 74 | 2013 |
| Forecasting for cruise line revenue management X Sun, DK Gauri, S Webster Journal of Revenue and Pricing management 10, 306-324, 2011 | 59 | 2011 |
| Cruisers’ satisfaction with shore experience: an empirical study on a China-Japan itinerary X Sun, M Xu, Y Lau, DK Gauri Ocean & Coastal Management 181, 104867, 2019 | 56 | 2019 |
| Complaint publicization in social media A Golmohammadi, T Havakhor, DK Gauri, J Comprix Journal of Marketing 85 (6), 1-23, 2021 | 53 | 2021 |
