| Export market‐oriented behavior and export performance: the moderating roles of competitive intensity and technological turbulence JW Cadogan, CC Cui, E Kwok Yeung Li International marketing review 20 (5), 493-513, 2003 | 443 | 2003 |
| Service quality measurement in the banking sector in South Korea C Chi Cui, BR Lewis, W Park International Journal of Bank Marketing 21 (4), 191-201, 2003 | 433 | 2003 |
| A cross‐cultural study of the role of religion in consumers' ethical positions B Cornwell, C Chi Cui, V Mitchell, B Schlegelmilch, A Dzulkiflee, J Chan International Marketing Review 22 (5), 531-546, 2005 | 224 | 2005 |
| Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters JW Cadogan, CC Cui, RE Morgan, VM Story Industrial marketing management 35 (5), 634-647, 2006 | 204 | 2006 |
| Ethnic marketing to the global millennial consumers: Challenges and opportunities TC Licsandru, CC Cui Journal of Business Research 103, 261-274, 2019 | 147 | 2019 |
| Subjective social inclusion: A conceptual critique for socially inclusive marketing TC Licsandru, CC Cui Journal of Business Research 82, 330-339, 2018 | 139 | 2018 |
| Brand addiction in the contexts of luxury and fast-fashion brands M Mrad, J Majdalani, CC Cui, Z El Khansa Journal of Retailing and Consumer Services 55, 102089, 2020 | 131 | 2020 |
| Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption M Mrad, CC Cui Journal of Business Research 113, 399-408, 2020 | 120 | 2020 |
| Brand addiction: Exploring the concept and its definition through an experiential lens CC Cui, M Mrad, MK Hogg Journal of Business Research 87, 118-127, 2018 | 119 | 2018 |
| Consumer xenocentrism in China: an exploratory study RD Mueller, GX Wang, G Liu, CC Cui Asia Pacific Journal of Marketing and Logistics 28 (1), 73-91, 2015 | 103 | 2015 |
| Asia’s materialists: Reconciling collectivism and materialism S Awanis, BB Schlegelmilch, CC Cui Journal of International Business Studies 48 (8), 964-991, 2017 | 95 | 2017 |
| Brand addiction: conceptualization and scale development M Mrad, CC Cui European Journal of Marketing 51 (11/12), 1938-1960, 2017 | 91 | 2017 |
| Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being E Kipnis, C Demangeot, C Pullig, SNN Cross, CC Cui, C Galalae, ... Journal of Public Policy & Marketing 40 (2), 143-164, 2021 | 86 | 2021 |
| Chinese export agents’ adoption of export market-oriented behaviours: Measurement and performance relationship JW Cadogan, C Cui Journal of Asia Pacific Marketing 32 (2), 21-32, 2004 | 68 | 2004 |
| National identity and NATID: An assessment in Yemen C Chi Cui, EI Adams International Marketing Review 19 (6), 637-662, 2002 | 64 | 2002 |
| Measuring consumers’ ethical position in Austria, Britain, Brunei, Hong Kong, and USA CC Cui, V Mitchell, BB Schlegelmilch, B Cornwell Journal of Business Ethics 62, 57-71, 2005 | 56 | 2005 |
| Working effectively in strategic alliances through managerial fit between partners: Some evidence from Sino–British joint ventures and the implications for R&D professionals C Chi Cui, DF Ball, J Coyne R&D Management 32 (4), 343-357, 2002 | 53 | 2002 |
| Consumer susceptibility to credit card misuse and indebtedness S Awanis, CC Cui Asia Pacific Journal of Marketing and Logistics 26 (3), 408-429, 2014 | 45 | 2014 |
| Morgan, RE and Story, VM (2006),‘‘Factors facilitating and impeding the development of export market-oriented behaviour: A study of Hong Kong manufacturing exporters’’ JW Cadogan, CC Cui Industrial Marketing Management 35 (5), 634-647, 0 | 20 | |
| Employee and customer perceptions of service quality–match or mismatch? A study of Chinese retail banking C Cui, B Lewis Journal of Asia Pacific Marketing 3 (1), 24-42, 2004 | 18 | 2004 |
