| The impact of communication channels on mobile banking adoption HTT Tran, J Corner International Journal of Bank Marketing 34 (1), 78-109, 2016 | 181 | 2016 |
| Supply chain information sharing: challenges and risk mitigation strategies TT Huong Tran, P Childerhouse, E Deakins Journal of Manufacturing Technology Management 27 (8), 1102-1126, 2016 | 136 | 2016 |
| Building customer loyalty in intercultural service encounters: the role of service employees’ cultural intelligence NG Paparoidamis, HTT Tran, CN Leonidou Journal of International Marketing 27 (2), 56-75, 2019 | 89 | 2019 |
| Being innovative while being green: An experimental inquiry into how consumers respond to eco‐innovative product designs NG Paparoidamis, TTH Tran, LC Leonidou, A Zeriti Journal of Product Innovation Management 36 (6), 824-847, 2019 | 84 | 2019 |
| Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations NG Paparoidamis, HTT Tran European Journal of Marketing 53 (8), 1546-1584, 2019 | 67 | 2019 |
| Sharing with perfect strangers: The effects of self-disclosure on consumers’ trust, risk perception, and behavioral intention in the sharing economy TTH Tran, K Robinson, NG Paparoidamis Journal of Business Research 144, 1-16, 2022 | 65 | 2022 |
| Eco-innovations in global markets: The effect of ecological (in) congruence on consumers’ adoption intentions TTH Tran, NG Paparoidamis Journal of International Marketing 28 (3), 64-83, 2020 | 30 | 2020 |
| Taking a closer look: Reasserting the role of self-accountability in ethical consumption TTH Tran, NG Paparoidamis Journal of Business Research 126, 542-555, 2021 | 29 | 2021 |
| It's here to stay: Lessons, reflections, and visions on digital transformation amid public crisis GS He, TTH Tran, LC Leonidou Technological Forecasting and Social Change 206, 123557, 2024 | 3 | 2024 |
| Quasi-Latin designs CJ Brien, RA Bailey, TT Tran, J Boland | 3 | 2012 |
| Exploring the effect of family–work conflict on employee productivity in teleworking during crisis: a cross-national comparative study TTH Tran, TBL Pham, K Robinson, N Paparoidamis International Marketing Review, 2024 | | 2024 |
| Consumers’ Responses to Moral Transgressions in the Fashion Industry: Comparative Insights from Western Developed and Southeast Asian Emerging Markets TTH Tran, F Bartsch Journal of Business Ethics, 1-34, 2024 | | 2024 |
| Make it a better place: exploring the role of eco-friendly consumer innovativeness in adoption of future eco-innovation initiatives N Paparoidamis, TTT Huong European Journal of Marketing, 2018 | | 2018 |
| Cross-National Examination Of The Relative Effectiveness Of Marketing Communication Channels In Service Innovation Adoption N Paparoidamis, TTT Huong | | 2017 |
| Exploring The Effects Of Cultural Intelligence On Customer Trust, Commitment, And Loyalty N Paparoidamis, TTT Huong the American Marketing Association Winter: Marketing Educators’ Conference 28, 2017 | | 2017 |
| Quasi-Latin designs and their use in glasshouse exper CJ Brien, RA Bailey, TT Tran, J Boland | | |
Nicholas G. Paparoidamis, PhD HDRAssociate Dean for Faculty, Research & Pedagogy, Full Prof.of Marketing, Burgundy School of BusinessE-mailová adresa ověřena na: bsb-education.com