Holger J. Schmidt

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Prof. Dr. Carsten BaumgarthHWR Berlin - Berlin School of Economics and LawE-mailová adresa ověřena na: cbaumgarth.net
Dr Pieter SteenkampSenior LecturerE-mailová adresa ověřena na: cput.ac.za
Florian LückenbachKoblenz University of Applied ScinecesE-mailová adresa ověřena na: hs-koblenz.de
Roger MasonDurban University of TechnologyE-mailová adresa ověřena na: dut.ac.za
Nicholas IndKristiania University CollegeE-mailová adresa ověřena na: kristiania.no
Joern RedlerMainz University of Applied SciencesE-mailová adresa ověřena na: hs-mainz.de
Jörg HenselerProfessor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de Lisboa, PTE-mailová adresa ověřena na: utwente.nl
Prof. Dr. Andreas HesseKoblenz University of Applied SciencesE-mailová adresa ověřena na: andreashesse.de
Victor Virimai MugoboProfessor of Marketing - University of the Western CapeE-mailová adresa ověřena na: uwc.ac.za
Eric KennedyAssociate Professor of Marketing, Southeastern Oklahoma State UniversityE-mailová adresa ověřena na: se.edu
Francisco GuzmanProfessor of Marketing, University of North TexasE-mailová adresa ověřena na: unt.edu
Juan-Pierré (JP) BruwerCape Peninsula University of Technology: Senior LecturerE-mailová adresa ověřena na: cput.ac.za
Stuart RoperProfessor of Marketing, Newcastle Business School, Northumbria UniversityE-mailová adresa ověřena na: northumbria.ac.uk
Klaus-Peter WiedmannProfessor Marketing and Management, Leibniz Universität HannoverE-mailová adresa ověřena na: m2.uni-hannover.de
Clarinda RodriguesAssociate Professor, Linnaeus UniversityE-mailová adresa ověřena na: lnu.se
Marlize Terblanche-SmitProfessor Marketing Management; University of Stellenbosch Business SchoolE-mailová adresa ověřena na: sun.ac.za
Benedikt HalstrickUniversity of TwenteE-mailová adresa ověřena na: utwente.nl
Oriol IglesiasFull Professor, ESADE Business SchoolE-mailová adresa ověřena na: esade.edu
Karsten KilianProfessor für Marken- und Medienmanagement, Hochschule Würzburg-SchweinfurtE-mailová adresa ověřena na: markenlexikon.com

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Holger J. Schmidt

Professor of Marketing, Koblenz University of Applied Sciences

E-mailová adresa ověřena na: hs-koblenz.de

brand management brand co-creation internal branding sustainable branding underdog brands


Název Seřadit podle citací Seřadit podle roku Seřadit podle názvu	Citace Citace	Rok
Sociopolitical activist brands HJ Schmidt, N Ind, F Guzmán, E Kennedy Journal of Product & Brand Management 31 (1), 40-55, 2021	140	2021
Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model HJ Schmidt, C Baumgarth Journal of Brand Management, 1-16, 2018	126	2018
Sustainable luxury: Current status and perspectives for future research J Kunz, S May, HJ Schmidt Business Research 13, 541-601, 2020	124	2020
Markenführung HJ Schmidt Springer Fachmedien Wiesbaden, 2015	86	2015
Internal Branding, Employer Branding & Co.: Der Mitarbeiter im Markenfokus HJ Schmidt, K Kilian PRAXIS 1, 28, 2012	64	2012
Co-Creating Brands: Brand Management from a Co-Creative Perspective N Ind, HJ Schmidt	54	2019
Internal Branding: Wie Sie lhre Mitarbeiter zu Markenbotschaftern machen HJ Schmidt Gabler, 2008	45	2008
How diverse is corporate brand management research? Comparing schools of corporate brand management with approaches to corporate strategy HJ Schmidt, J Redler Journal of Product & Brand Management 27 (2), 185-202, 2018	41	2018
Markenmanagement bei erklärungsbedürftigen Produkten HJ Schmidt Dt. Univ.-Verlag, 2001	40	2001
Strategic orientations and the performance of Social Entrepreneurial Organisations (SEOs): A conceptual model HJ Schmidt, C Baumgarth, KP Wiedmann, F Lückenbach Social Business 5 (2), 131-155, 2015	39	2015
To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations F Lückenbach, C Baumgarth, HJ Schmidt, J Henseler cogent Business & Management 6 (1), 2019	36	2019
How a corporate influencer co-creates brand meaning: The case of Pawel Dillinger from Deutsche Telekom A Hesse, HJ Schmidt, C Baumgarth Corporate Reputation Review 24, 191-204, 2021	34	2021
Does brand orientation contribute to retailers’ success? An empirical study in the South African market HJ Schmidt, R Mason, P Steenkamp, V Mugobo Journal of retailing and consumer services 38, 210-222, 2017	31	2017
Brand orientation: A case study approach within the context of social entrepreneurial businesses HJ Schmidt, C Baumgarth Procedia-Social and Behavioral Sciences 175, 24-31, 2015	30	2015
Personal Branding: Was Menschen zu starken Marken macht C Spall, HJ Schmidt Springer-Verlag, 2019	28	2019
How the creative class co-creates a city’s brand identity: A qualitative study C Rodrigues, HJ Schmidt Journal of Creating Value 7 (1), 19-43, 2021	27	2021
Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands HJ Schmidt, P Steenkamp Journal of Brand Management, 1-26, 2022	26	2022
How posting in social networks affects employee-based brand equity A Hesse, HJ Schmidt, R Bosslet, M Häusler, A Schneider European Journal of Marketing 56 (7), 1907-1925, 2022	24	2022
Access to finance problems for small retail businesses in South Africa: Comparative views from finance seekers (retailers) and finance providers (banks) HJ Schmidt, RB Mason, JP Bruwer, J Aspeling Banks & bank systems, 20-30, 2017	20	2017
Innen beginnen: von der internen Kommunikation zum Internal Branding K Krobath, HJ Schmidt Gabler, 2010	20	2010

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