Francisco Guzman

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Audhesh PaswanProfessor Marketing, University of North TexasE-mailová adresa ověřena na: unt.edu
Cleopatra VeloutsouProfessor of Brand Management - Adam Smith Business School - University of GlasgowE-mailová adresa ověřena na: glasgow.ac.uk
Eric KennedyAssociate Professor of Marketing, Southeastern Oklahoma State UniversityE-mailová adresa ověřena na: se.edu
Fayez AhmadAssistant Professor, Appalachian State UniversityE-mailová adresa ověřena na: appstate.edu
Vicenta SierraESADE- Ramon LlullE-mailová adresa ověřena na: esade.edu
Sally Baalbaki-YassineProfessor of Marketing, Metropolitan State University of DenverE-mailová adresa ověřena na: msudenver.edu
Kirsten Cowan, Ph.D. Senior Lecturer i...University of EdinburghE-mailová adresa ověřena na: ed.ac.uk
Fernanda MunizAssistant Professor of MarketingE-mailová adresa ověřena na: twu.edu
Dr. Charles BlanksonProfessor of Marketing, University of North TexasE-mailová adresa ověřena na: unt.edu
Arezoo DavariAssociate Professor of MarketingE-mailová adresa ověřena na: ewu.edu
Eric Van SteenburgAssociate Professor of Marketing, Montana State UniversityE-mailová adresa ověřena na: montana.edu
Teresa FernandesAssociate Professor at University of Porto, PortugalE-mailová adresa ověřena na: fep.up.pt
Nicholas IndKristiania University CollegeE-mailová adresa ověřena na: kristiania.no
Karen BeckerThe College of New JerseyE-mailová adresa ověřena na: tcnj.edu
Diego Alvarado-KarsteAssistant Professor of Marketing, Utah Valley UniversityE-mailová adresa ověřena na: uvu.edu
Trang P. TranAssociate Professor of Marketing, East Carolina UniversityE-mailová adresa ověřena na: ecu.edu
Pramod IyerKennesaw State UniveristyE-mailová adresa ověřena na: kennesaw.edu
Denise Linda ParrisPavilion IntelligenceE-mailová adresa ověřena na: pavilionintelligence.com
Donna F. DavisAssociate Professor, Marketing, Univ of South FloridaE-mailová adresa ověřena na: usf.edu
Holger J. SchmidtProfessor of Marketing, Koblenz University of Applied SciencesE-mailová adresa ověřena na: hs-koblenz.de

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Francisco Guzman

Professor of Marketing, University of North Texas

E-mailová adresa ověřena na: unt.edu

Branding Co-creation Sustainability Corporate Social Responsibility


Název Seřadit podle citací Seřadit podle roku Seřadit podle názvu	Citace Citace	Rok
Gestión de destinos turísticos sostenibles JF Valls Grupo Planeta (GBS), 2004	550	2004
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management C Veloutsou, F Guzman Journal of Product & Brand Management 26 (1), 2-12, 2017	348	2017
A consumer-perceived consumer-based brand equity scale S Baalbaki, F Guzmán Journal of Brand Management 23, 229-251, 2016	339	2016
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study K Cowan, F Guzman Journal of business research 117, 683-693, 2020	274	2020
A political candidate's brand image scale: Are political candidates brands? F Guzmán, V Sierra Journal of Brand Management 17, 207-217, 2009	182	2009
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward DL Parris, F Guzman Journal of Product & Brand Management 32 (2), 191-234, 2023	161	2023
Latest research on brand relationships: introduction to the special issue M Fetscherin, F Guzman, C Veloutsou, RR Cayolla Journal of Product & Brand Management 28 (2), 133-139, 2019	159	2019
Co-creation of brand identities: consumer and industry influence and motivations E Kennedy, F Guzmán Journal of Consumer Marketing 33 (5), 313-323, 2016	159	2016
The impact of corporate social responsibility on brand equity: consumer responses to two types of fit F Guzmán, D Davis Journal of Product & Brand Management 26 (5), 435-446, 2017	144	2017
Sociopolitical activist brands HJ Schmidt, N Ind, F Guzmán, E Kennedy Journal of Product & Brand Management 31 (1), 40-55, 2021	140	2021
Cultural brands from emerging markets: Brand image across host and home countries F Guzmán, AK Paswan Journal of International Marketing 17 (3), 71-86, 2009	137	2009
The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity D Alvarado-Karste, F Guzmán Journal of Product & Brand Management 29 (7), 971-984, 2020	124	2020
The immediate effect of corporate social responsibility on consumer-based brand equity F Muniz, F Guzmán, AK Paswan, HJ Crawford Journal of Product & Brand Management 28 (7), 864-879, 2019	120	2019
Attitudinal determinants of environmentally sustainable behavior A Paswan, F Guzmán, J Lewin Journal of Consumer Marketing 34 (5), 414-426, 2017	117	2017
How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products WM Lim, F Guzmán Journal of Business Research 141, 175-190, 2022	111	2022
Branding and design management: a brand design management model J Montaña, F Guzmán, I Moll Journal of Marketing Management 23 (9-10), 829-840, 2007	108	2007
How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism TP Tran, CW Lin, S Baalbaki, F Guzmán Journal of Business Research 120, 1-15, 2020	90	2020
A Brand Building literature review F Guzman Excerpt from PhD Thesis “Brand Building Towards Social Values: Associating …, 2004	90	2004
Social media brand engagement in the context of collaborative consumption: the case of AIRBNB B Schivinski, D Langaro, T Fernandes, F Guzmán Journal of Brand Management 27 (6), 645, 2020	82	2020
Self-referencing and political candidate brands: A congruency perspective F Guzmán, AK Paswan, E Van Steenburg Journal of political Marketing 14 (1-2), 175-199, 2015	82	2015

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