| ‘You really are a great big sister’–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing H Reinikainen, J Munnukka, D Maity, V Luoma-Aho Journal of marketing management 36 (3-4), 279-298, 2020 | 650 | 2020 |
| Credibility of a peer endorser and advertising effectiveness J Munnukka, O Uusitalo, H Toivonen Journal of Consumer Marketing 33 (3), 182-192, 2016 | 519 | 2016 |
| Brand love and positive word of mouth: the moderating effects of experience and price H Karjaluoto, J Munnukka, K Kiuru Journal of Product & Brand Management 25 (6), 527-537, 2016 | 505 | 2016 |
| “Thanks for watching”. The effectiveness of YouTube vlogendorsements J Munnukka, D Maity, H Reinikainen, V Luoma-aho Computers in human behavior 93, 226-234, 2019 | 334 | 2019 |
| Customers' purchase intentions as a reflection of price perception J Munnukka Journal of Product & Brand Management 17 (3), 188-196, 2008 | 280 | 2008 |
| Are Facebook brand community members truly loyal to the brand? J Munnukka, H Karjaluoto, A Tikkanen Computers in Human Behavior 51, 429-439, 2015 | 173 | 2015 |
| Managing risks in organizational purchasing through adaptation of buying centre structure and the buying process J Munnukka, P Järvi Journal of Purchasing and Supply Management 14 (4), 253-262, 2008 | 113 | 2008 |
| Primed authenticity: How priming impacts authenticity perception of social media influencers V Luoma-Aho, T Pirttimäki, D Maity, J Munnukka, H Reinikainen Social Media Influencers in Strategic Communication, 119-132, 2021 | 105 | 2021 |
| Dynamics of price sensitivity among mobile service customers J Munnukka Journal of product & brand management 14 (1), 65-73, 2005 | 100 | 2005 |
| How do brand personality, identification, and relationship length drive loyalty in sports? H Karjaluoto, J Munnukka, M Salmi Journal of Service Theory and Practice 26 (1), 50-71, 2016 | 99 | 2016 |
| Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes J Munnukka, K Talvitie-Lamberg, D Maity Computers in Human Behavior 135, 107343, 2022 | 90 | 2022 |
| Characteristics of early adopters in mobile communications markets J Munnukka Marketing Intelligence & Planning 25 (7), 719-731, 2007 | 73 | 2007 |
| Pricing method as a tool for improved price perception J Munnukka Journal of Revenue and Pricing Management 5, 207-220, 2006 | 68 | 2006 |
| Technology-based services: a study on the drivers and inhibitors of mobile banking M Suoranta, M Mattila, J Munnukka International Journal of Management and Decision Making 6 (1), 33-46, 2005 | 57 | 2005 |
| Perceived risks and risk management of social media in an organizational context J Munnukka, P Järvi Electronic Markets 24 (3), 219-229, 2014 | 55 | 2014 |
| Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement A Salonen, J Mero, J Munnukka, M Zimmer, H Karjaluoto Industrial Marketing Management 118, 12-26, 2024 | 46 | 2024 |
| The price‐category effect and the formation of customer value of high‐tech products J Munnukka, P Järvi Journal of Consumer Marketing 29 (4), 293-301, 2012 | 44 | 2012 |
| Does the digitalization of retailing disrupt consumers’ attachment to retail places? J Horakova, O Uusitalo, J Munnukka, O Jokinen Journal of Retailing and Consumer Services 67, 102958, 2022 | 38 | 2022 |
| Beliefs affecting additional investment intentions of mutual fund clients A Pellinen, K Törmäkangas, O Uusitalo, J Munnukka Journal of Financial Services Marketing 20, 62-73, 2015 | 37 | 2015 |
| Online antecedents for young consumers’ impulse buying behavior J Nyrhinen, A Sirola, T Koskelainen, J Munnukka, TA Wilska Computers in Human Behavior 153, 108129, 2024 | 36 | 2024 |
Heikki KarjaluotoProfessor, Faculty of Information Technology, University of JyväskyläE-mailová adresa ověřena na: jyu.fi