Roderick J. Brodie

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Spoluautoři

Linda D. HollebeekSunway University, Vilnius University, TalTech, Umea University, University of JohannesburgE-mailová adresa ověřena na: sunway.edu.my
Mark GlynnAssociate Professor, AUT UniversityE-mailová adresa ověřena na: aut.ac.nz
Nicole E CovielloLUT UniversityE-mailová adresa ověřena na: lut.fi
Adam LindgreenProfessor, Dr, et Dr.h.c., Copenhagen Business SchoolE-mailová adresa ověřena na: cbs.dk
Peter J DanaherProfessor of Marketing and Econometrics, Monash UniversityE-mailová adresa ověřena na: monash.edu
Kaj StorbackaProfessor, Hanken School of EconomicsE-mailová adresa ověřena na: hanken.fi
j scott armstrongThe Wharton School, University of PennsylvaniaE-mailová adresa ověřena na: wharton.upenn.edu
Victoria J (Vicki) LittleSenior lecturer, RMIT University VietnamE-mailová adresa ověřena na: rmit.edu.vn
Suvi NenonenProfessor, Stockholm School of EconomicsE-mailová adresa ověřena na: hhs.se
Linda D PetersUniverstiy of nottinghamE-mailová adresa ověřena na: nottingham.ac.uk
Maureen Benson-ReaAssociate Professor at the University of AucklandE-mailová adresa ověřena na: auckland.ac.nz
Wesley J. JohnstonCBIM RoundTable Professor of Marketing, Georgia State UniversityE-mailová adresa ověřena na: gsu.edu
Jodie ConduitProfessor of Marketing, University of AdelaideE-mailová adresa ověřena na: adelaide.edu.au
Anca E CretuPhD cand.E-mailová adresa ověřena na: nottingham.ac.uk
Christoph F. BreidbachBusiness School, The University of QueenslandE-mailová adresa ověřena na: business.uq.edu.au
Prof Heidi WinklhoferNottingham University Business SchoolE-mailová adresa ověřena na: nottingham.ac.uk
Elina JaakkolaProfessor of Marketing, Turku School of Economics, University of TurkuE-mailová adresa ověřena na: utu.fi
Robert A. Davisdrrobertdavis.com and Massey UniversityE-mailová adresa ověřena na: massey.ac.nz
Loic Pengtao LiLecturer, La Trobe UniversityE-mailová adresa ověřena na: latrobe.edu.au
Claas Christian GermelmannLehrstuhl für Marketing & Konsumentenverhalten, Universität BayreuthE-mailová adresa ověřena na: uni-bayreuth.de

Sledovat

Roderick J. Brodie

Department of Marketing University of Auckland Business School

E-mailová adresa ověřena na: auckland.ac.nz

Branding and Relationships Service Management and Engagement Theorizing in Marketing


Název Seřadit podle citací Seřadit podle roku Seřadit podle názvu	Citace Citace	Rok
Customer engagement: Conceptual domain, fundamental propositions, and implications for research RJ Brodie, LD Hollebeek, B Jurić, A Ilić Journal of service research 14 (3), 252-271, 2011	5930	2011
Consumer engagement in a virtual brand community: An exploratory analysis RJ Brodie, A Ilic, B Juric, L Hollebeek Journal of business research 66 (1), 105-114, 2013	5117	2013
Consumer brand engagement in social media: Conceptualization, scale development and validation LD Hollebeek, MS Glynn, RJ Brodie Journal of interactive marketing 28 (2), 149-165, 2014	4349	2014
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective AE Cretu, RJ Brodie Industrial marketing management 36 (2), 230-240, 2007	1791	2007
Measuring the quality of relationships in consumer services: an empirical study K Roberts, S Varki, R Brodie European Journal of marketing 37 (1/2), 169-196, 2003	1455	2003
Actor engagement as a microfoundation for value co-creation K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen Journal of business research 69 (8), 3008-3017, 2016	1050	2016
Investigating the service brand: A customer value perspective RJ Brodie, JRM Whittome, GJ Brush Journal of business research 62 (3), 345-355, 2009	877	2009
How firms relate to their markets: an empirical examination of contemporary marketing practices NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston Journal of marketing 66 (3), 33-46, 2002	877	2002
Towards a paradigm shift in marketing? An examination of current marketing practices RJ Brodie, NE Coviello, RW Brookes, V Little Journal of marketing management 13 (5), 383-406, 1997	696	1997
Understanding contemporary marketing: development of a classification scheme NE Coviello, RJ Brodie, HJ Munro Journal of Marketing management 13 (6), 501-522, 1997	540	1997
An investigation of marketing practice by firm size NE Coviello, RJ Brodie, HJ Munro Journal of business venturing 15 (5-6), 523-545, 2000	529	2000
Beyond virtuality: from engagement platforms to engagement ecosystems C F. Breidbach, R Brodie, L Hollebeek Managing Service Quality 24 (6), 592-611, 2014	468	2014
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory? RJ Brodie, MS Glynn, V Little Marketing theory 6 (3), 363-379, 2006	426	2006
Actor engagement in networks: Defining the conceptual domain RJ Brodie, JA Fehrer, E Jaakkola, J Conduit Journal of service research 22 (2), 173-188, 2019	406	2019
Is e‐marketing coming of age? An examination of the penetration of e‐marketing and firm performance RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston Journal of interactive marketing 21 (1), 2-21, 2007	404	2007
The influence of involvement on purchase intention for new world wine LD Hollebeek, SR Jaeger, RJ Brodie, A Balemi Food Quality and Preference 18 (8), 1033-1049, 2007	388	2007
Engagement platforms in the sharing economy: Conceptual foundations and research directions CF Breidbach, RJ Brodie Journal of Service Theory and Practice 27 (4), 761-777, 2017	386	2017
Consumer evaluations of brand extensions: Further empirical results L Sunde, RJ Brodie International Journal of Research in Marketing 10 (1), 47-53, 1993	369	1993
Resource integration M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ... Marketing theory 12 (2), 201-205, 2012	340	2012
Strategic drivers, anticipated and unanticipated outcomes of customer engagement LD Hollebeek, J Conduit, RJ Brodie Journal of Marketing Management 32 (5-6), 393-398, 2016	334	2016

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