| A critical model of brand experience consequences A Shamim, MM Butt Asia Pacific Journal of Marketing and Logistics, 2013 | 275 | 2013 |
| Brand Love: Mediating Role in Purchase Intentions and Word-of-Mouth M Yasin, A Shamim IOSR Journal of Business and Management 7 (2), 101-109, 2013 | 167 | 2013 |
| An integrated model of corporate brand experience and customer value co-creation behaviour A Shamim, Z Ghazali, PA Albinsson International Journal of Retail & Distribution Management 44 (2), 139-158, 2016 | 144 | 2016 |
| Implementing ‘Cleanliness is Half of Faith’ in Re-Designing Tourists’ Experiences and Salvaging the Hotel Industry in Malaysia During COVID-19 Pandemic M Awan, A Shamim, J Ahn Journal of Islamic Marketing, 2020 | 130 | 2020 |
| The Efficacy of Sustainability Reporting Towards Cost of Debt and Equity Reduction MK Shad, FW Lai, A Shamim, M McShane Environmental Science and Pollution Research, 2020 | 120 | 2020 |
| Construction and Validation of Customer Value Co-Creation Attitude Scale A Shamim, Z Ghazali, PA Albinsson Journal of Consumer Marketing 34 (7), 2017 | 116 | 2017 |
| Studying the influence of entrepreneurial attributes, subjective norms and perceived desirability on entrepreneurial intentions U Yousaf, A Shamim, H Siddiqui, M Raina Journal of entrepreneurship in emerging economies 7 (1), 23-34, 2015 | 109 | 2015 |
| A Conceptual Model for Developing Customer Value Co-Creation Behavior in Retailing A Shamim, Z Ghazali Global Business and Management Research: An International Journal 6 (3), 185-196, 2014 | 103 | 2014 |
| Do entrepreneurial self-efficacy, entrepreneurial motivation, and family support enhance entrepreneurial intention? The mediating role of entrepreneurial education O Saoula, A Shamim, MJ Ahmad, MF Abid Asia Pacific Journal of Innovation and Entrepreneurship 17 (1), 20-45, 2023 | 101 | 2023 |
| Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach AZ Abbasi, RA Rather, DH Ting, A Shamim, N Saima, H Khalil, ... Journal of Vacation Marketing, 2022 | 97 | 2022 |
| Impacts of cruise industry corporate social responsibility reputation on customers' loyalty: Mediating role of trust and identification J Ahn, A Shamim, JK Park International Journal of Hospitality Management 92, 2021 | 94 | 2021 |
| Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship? I Khan, M Fatma, A Shamim, Y Joshi, Z Rahman International Journal of Hospitality Management 89, 102408, 2020 | 74 | 2020 |
| Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use O Saoula, A Shamim, NM Suki, MJ Ahmad, MF Abid, AK Patwary, ... Spanish Journal of Marketing-ESIC 27 (2), 178-201, 2023 | 72 | 2023 |
| Videogames-as-a-service: how does in-game value co-creation enhance premium gaming co-creation experience for players? A Hussain, MF Abid, A Shamim, DH Ting, MA Toha Journal of Retailing and Consumer Services 70, 103128, 2023 | 61 | 2023 |
| Customer Create Customers! - Assessing the Role of Perceived Personalization, Online Advertising Engagement & Online Users' Modes in Generating Positive e-WOM U Noor, M Mansoor, A Shamim Asia-Pacific Journal of Business Administration, 2022 | 57 | 2022 |
| Value Creation or Value Destruction: Conceptualizing the Experiential nature of value-in-use F Abid, A Shamim, Z Khan, I Khan Journal of Consumer Behaviour, 2022 | 50 | 2022 |
| Playful-consumption experiences and subjective well-being: Children’s smartphone usage AZ Abbasi, A Shamim, DH Ting, H Hlavacs, U Rehman Entertainment Computing 36, 100390, 2020 | 48 | 2020 |
| Cyberbullying behaviour: a study of undergraduate university students FB Shaikh, M Rehman, A Amin, A Shamim, MA Hashmani IEEE Access 9, 92715-92734, 2021 | 44 | 2021 |
| Co-creation or Co-destruction: A Perspective of Online Customer Engagement Valence J Siddique, A Shamim, M Nawaz, I Faye, M Rehman Frontiers in Psychology, 2021 | 44 | 2021 |
| Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale M Amin, A Shamim, Z Ghazali, I Khan Journal of Retailing and Consumer Services, 2020 | 44 | 2020 |
Zulkipli GhazaliAssoc Prof, Management & Humanities Department, Universiti Teknologi PETRONASVerificeret mail på utp.edu.my