| Marketing communications: A European perspective P De Pelsmacker, M Geuens, J Van den Bergh Pearson education, 2007 | 1535 | 2007 |
| A new measure of brand personality M Geuens, B Weijters, K De Wulf International journal of research in marketing 26 (2), 97-107, 2009 | 1238 | 2009 |
| Marketingová komunikace P Pelsmacker, M Geuens, JV Bergh Translated by Vlasta Šafaříková. Praha: Grada, 2003 | 1132 | 2003 |
| Marketing management: a South Asian perspectives P Kotler, KL Keller, A Koshy, M Jha Pearson, 2013 | 1115 | 2013 |
| Marketingová komunikace P De Pelsmacker, M Geuens, J Van den Bergh Grada Publishing as, 2003 | 718 | 2003 |
| Media context and advertising effectiveness: The role of context appreciation and context/ad similarity P De Pelsmacker, M Geuens, P Anckaert Journal of Advertising 31 (2), 49-61, 2002 | 651 | 2002 |
| Edible insects acceptance by B elgian consumers: promising attitude for entomophagy development R Caparros Megido, L Sablon, M Geuens, Y Brostaux, T Alabi, C Blecker, ... Journal of Sensory Studies 29 (1), 14-20, 2014 | 509 | 2014 |
| Motivated consumer innovativeness: Concept, measurement, and validation B Vandecasteele, M Geuens International Journal of Research in Marketing 27 (4), 308-318, 2010 | 482 | 2010 |
| Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior MH De Cannière, P De Pelsmacker, M Geuens Journal of business research 62 (1), 82-92, 2009 | 477 | 2009 |
| Environmentally sustainable food consumption: A review and research agenda from a goal-directed perspective I Vermeir, B Weijters, J De Houwer, M Geuens, H Slabbinck, A Spruyt, ... Frontiers in psychology 11, 1603, 2020 | 369 | 2020 |
| Relationship quality and purchase intention and behavior: The moderating impact of relationship strength MH De Cannière, P De Pelsmacker, M Geuens Journal of Business and Psychology 25, 87-98, 2010 | 314 | 2010 |
| Planning and conducting experimental advertising research and questionnaire design M Geuens, P De Pelsmacker Journal of Advertising 46 (1), 83-100, 2017 | 308 | 2017 |
| Developing a typology of airport shoppers M Geuens, D Vantomme, M Brengman Tourism Management 25 (5), 615-622, 2004 | 289 | 2004 |
| Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation M Brengman, M Geuens, B Weijters, SM Smith, WR Swinyard Journal of business research 58 (1), 79-88, 2005 | 285 | 2005 |
| The stability of individual response styles. B Weijters, M Geuens, N Schillewaert Psychological methods 15 (1), 96, 2010 | 275 | 2010 |
| Marketing communications P Pelsmacker, M Geuens, J Bergh (No Title), 2001 | 266 | 2001 |
| Emotional advertising: Revisiting the role of product category M Geuens, P De Pelsmacker, T Faseur Journal of Business Research 64 (4), 418-426, 2011 | 244 | 2011 |
| Clicks as a healthy alternative to bricks: how online grocery shopping reduces vice purchases E Huyghe, J Verstraeten, M Geuens, A Van Kerckhove Journal of Marketing Research 54 (1), 61-74, 2017 | 225 | 2017 |
| The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials MT Pham, M Geuens, P De Pelsmacker International Journal of Research in Marketing 30 (4), 383-394, 2013 | 215 | 2013 |
| Assessing response styles across modes of data collection B Weijters, N Schillewaert, M Geuens Journal of the Academy of Marketing Science 36, 409-422, 2008 | 200 | 2008 |