| Why pass on viral messages? Because they connect emotionally A Dobele, A Lindgreen, M Beverland, J Vanhamme, R Van Wijk Business Horizons 50 (4), 291-304, 2007 | 796 | 2007 |
| Controlled infection! Spreading the brand message through viral marketing A Dobele, D Toleman, M Beverland Business horizons 48 (2), 143-149, 2005 | 604 | 2005 |
| An examination of corporate social responsibility implementation and stakeholder engagement: A case study in the Australian mining industry AR Dobele, K Westberg, M Steel, K Flowers Business strategy and the environment 23 (3), 145-159, 2014 | 227 | 2014 |
| Information sought by prospective students from social media electronic word-of-mouth during the university choice process TD Le, AR Dobele, LJ Robinson Journal of Higher Education Policy and Management 41 (1), 18-34, 2019 | 139 | 2019 |
| Understanding high school students use of choice factors and word-of-mouth information sources in university selection TD Le, LJ Robinson, AR Dobele Studies in Higher Education 45 (4), 808-818, 2020 | 114 | 2020 |
| Exploring the nature of value in the word-of-mouth referral equation for health care A Dobele, A Lindgreen Journal of Marketing Management 27 (3-4), 269-290, 2011 | 83 | 2011 |
| The cracked glass ceiling: Equal work but unequal status AR Dobele, S Rundle-Thiele, F Kopanidis Higher Education Research & Development 33 (3), 456-468, 2014 | 69 | 2014 |
| WOM source characteristics and message quality: the receiver perspective TD Le, AR Dobele, LJ Robinson Marketing Intelligence & Planning 36 (4), 440-454, 2018 | 68 | 2018 |
| Information richness and trust in v-commerce: implications for services marketing T Chesney, SH Chuah, AR Dobele, R Hoffmann Journal of Services Marketing 31 (3), 295-307, 2017 | 65 | 2017 |
| Domains of influence: exploring negative sentiment in social media T Cooper, C Stavros, AR Dobele Journal of Product & Brand Management 28 (5), 684-699, 2019 | 63 | 2019 |
| The levers of engagement: an exploration of governance in an online brand community T Cooper, C Stavros, A Dobele Journal of Brand Management 26 (3), 240-254, 2019 | 49 | 2019 |
| Feathers in the nest: Establishing a supportive environment for women researchers N Hartley, A Dobele The Australian Educational Researcher 36 (1), 43-58, 2009 | 49 | 2009 |
| Progression through academic ranks: A longitudinal examination of internal promotion drivers AR Dobele, S Rundle‐Theile Higher Education Quarterly 69 (4), 410-429, 2015 | 45 | 2015 |
| Word-of-mouth and viral marketing referrals: what do we know? and what should we know A Lindgreen, A Dobele, J Vanhamme European Journal of Marketing 47 (7), 1028-1033, 2013 | 42 | 2013 |
| The viral marketing metaphor explored through Vegemite F Beverland, Michael: Dobele, Angela: Francis Marketing Intelligence & Planning 33 (5), 656 - 674, 2015 | 34 | 2015 |
| Sailing the seven C's of blog marketing: understanding social media and business impact A Dobele, M Steel, T Cooper Marketing Intelligence & Planning 33 (7), 1087-1102, 2015 | 32 | 2015 |
| The impact of purchase goal on wine purchase decisions AR Dobele, L Greenacre, J Fry International Journal of Wine Business Research 30 (1), 19-41, 2018 | 31 | 2018 |
| Enhancing word-of-mouth referrals AR Dobele, T Ward Anzmac 2003 Conference Proceedings, Adelaide, 1-8, 2003 | 31 | 2003 |
| Assessing the quality of feedback in the peer-review process AR Dobele Higher Education Research & Development 34 (5), 853-868, 2015 | 25 | 2015 |
| Word‐of‐mouth information processing routes: The mediating role of message and source characteristics TD Le, LJ Robinson, AR Dobele Journal of Consumer Behaviour 19 (2), 171-181, 2020 | 24 | 2020 |
Michael BeverlandProfessor of Marketing, University of SussexVerificeret mail på sussex.ac.uk