| A review of AI (artificial intelligence) tools and customer experience in online fashion retail R Pillarisetty, P Mishra International Journal of E-Business Research (IJEBR) 18 (2), 1-12, 2022 | 57 | 2022 |
| A Study on Customer Perception Towards UPI and its Growing Influence in The Realm of Digital Payments: An Empirical Study R Arora Adarsh Journal of Management Research 12 (1), 39-45, 2020 | 4 | 2020 |
| The influence of trust and brand image on purchase intention in online shopping: A comparative study between Amazon and Flipkart R Arora Adarsh Journal of Management Research 10 (2), 1-13, 2017 | 3 | 2017 |
| Artificial Intelligence and Conversation Commerce: A Review on Chatbot Technology and Its Impact During COVID 19 on Online Retailing R Pillarisetty Adarsh Journal of Management Research 13 (1), 23-29, 2022 | 1 | 2022 |
| Exploring Cross-Cultural Differences in Usage of Mobile Phones among University Students in us and India R Arora Adarsh Journal of Management Research 10 (1), 65-79, 2017 | 1 | 2017 |
| Application and Sustainability of AI and Machine Learning in the Various Stages of the Value Chain in Online Fashion Retail: A Conceptual Review R Pillarisetty, P Mishra Sustainability in Marketing Practice, 131-140, 2024 | | 2024 |
| E-Satisfaction of AI and Technology Enabled Features of online Fashion Websites: An Empirical Analysis using SEM and WEBQUAL R Arora Bharatiya Shiksha Shodh Patrika 42 (Vol. 42, No. 2(I), July -December : 2023 …, 2023 | | 2023 |
| The Influence of Website System and Information Features on E-satisfaction: A study in online fashion retail using WEBQUAL 4.0 R Pillarisetty, P Mishra Rabindra Bharati Journal of Philosophy 15 (VOLXXIV, 2023), 11, 2023 | | 2023 |
| A Paradigm shift in media consumption: An empirical study on impact of OTT platforms in India R Pillarisetty Rabindra Bharati Journal of Philosophy 25 (VOL- XXIII, ISSN No: 0973-0087), 9, 2022 | | 2022 |
| Customer ESatisfaction Towards AI and Technology Enabled Services A Study On Online Fashion Retail R Pillarisetty Ittagalpura, 0 | | |