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Ilaria Mancuso
Ilaria Mancuso
Research Fellow in Management Engineering, Polytechnic University of Bari
Verificeret mail på poliba.it
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Digital business model innovation in metaverse: How to approach virtual economy opportunities
I Mancuso, AM Petruzzelli, U Panniello
Information Processing & Management 60 (5), 103457, 2023
972023
Innovating agri-food business models after the Covid-19 pandemic: The impact of digital technologies on the value creation and value capture mechanisms
I Mancuso, A Messeni Petruzzelli, U Panniello
Technological Forecasting and Social Change 190, 2023
672023
Understanding the purchasing behavior of consumers in response to sustainable marketing practices: An empirical analysis in the food domain
I Mancuso, A Natalicchio, U Panniello, P Roma
Sustainability 13 (11), 6169, 2021
282021
A microfoundation perspective on business model innovation: the cases of Roblox and Meta in metaverse
I Mancuso, AM Petruzzelli, U Panniello, C Nespoli
IEEE Transactions on Engineering Management 71, 12750–12763, 2023
262023
Value creation in data-centric B2B platforms: A model based on multiple case studies
I Mancuso, AM Petruzzelli, U Panniello
Industrial Marketing Management 119, 1-14, 2024
92024
Innovative business models for the future smart city
C Carpentiere, I Mancuso, V Albino, A Petruzzelli, U Panniello
Resourceedings 3 (1), 01-12, 2023
72023
Leadership in the metaverse: Building and integrating digital capabilities
I Mancuso, AM Petruzzelli, A Urbinati, K Matzler
Business Horizons 67 (4), 331–343, 2024
62024
Industry 4.0 for AEC Sector: Impacts on Productivity and Sustainability
I Mancuso, AM Petruzzelli, U Panniello
Architecture and Design for Industry 4.0: Theory and Practice, 33-50, 2023
42023
Nurturing strategic agility through corporate venturing advisory: An exploratory analysis
I Mancuso, AM Petruzzelli, U Panniello, F Frattini, M Del Giudice
Industrial Marketing Management 121, 1-15, 2024
32024
Business model innovation in the banking sector: How digital technologies transform innovation drivers in value mechanisms innovations
I Mancuso, AM Petruzzelli, U Panniello, G Vaia
Journal of Engineering and Technology Management 75, 101858, 2025
12025
A scientific approach to the formulation of digital innovation strategies in high-risk and high-uncertainty environments
I Mancuso
Politecnico di Bari, 2025
2025
Four strategies to drive the metaverse business transformation
F Di Paolo, I Mancuso, D Bettiga, L Lamberti, A Messeni Petruzzelli, ...
Four strategies to drive the metaverse business transformation, 1-36, 2023
2023
Trasformazione digitale e nuovi modelli di business per l'edilizia
U Panniello, A Messeni Petruzzelli, I Mancuso
2022
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Artikler 1–13