| Searching for a new perspective on institutional voids, networks and the internationalisation of SMEs in emerging economies: a systematic literature review O Dekel-Dachs, M Najda-Janoszka, P Stokes, A Simba, S Tarba International Marketing Review 38 (5), 879-899, 2021 | 55 | 2021 |
| Constructing Consumer-Masstige brand relationships in a volatile social reality E Moorlock, O Dekel-Dachs, P Stokes, G Larsen Journal of Business Research 155, 113381, 2023 | 40 | 2023 |
| The ambidextrous interaction of RBV-KBV and regional social capital and their impact on SME management P Kraus, P Stokes, SY Tarba, P Rodgers, O Dekel-Dachs, B Britzelmaier, ... Journal of Business Research 142, 762-774, 2022 | 31 | 2022 |
| “They said we ruined the character and our religion”: authenticity and legitimation of hijab cosplay H El Jurdi, M Moufahim, O Dekel Qualitative Market Research: An International Journal 25 (1), 43-59, 2022 | 14 | 2022 |
| The changing orientation of marketing: an emerging post‐modern perspective O Dekel, C Prince, G Beaver Strategic Change 16 (6), 245-255, 2007 | 9 | 2007 |
| Visual mapping of identity: negotiating ethnic identity O Dekel-Dachs, E Moorlock European Journal of Marketing 54 (11), 2747-2775, 2020 | 7 | 2020 |
| Born global SME in contemporary markets O Dekel-Dachs, A Simba, H Klipan Entrepreneurship Marketing, 287-299, 2020 | 4 | 2020 |
| Anti-Essentialist Marketing An Alternative View of Consumers' Identity' O Dekel PQDT-UK & Ireland, 2014 | 4 | 2014 |
| The expression of compassion in leadership in intercultural organizational situations: The case of Japanese leaders in India A Ashta, P Stokes, P Hughes, S Tarba, O Dekel‐Dachs, P Rodgers European Management Review, 2024 | 3 | 2024 |
| Visual Methods in Marketing and Consumer Research Kawaf and Dekel‑Dachs | 1* | 2024 |
| A Guide to Conducting Participatory Collage Consumer Research O Dekel-Dachs, E Moorlock Visual Methods in Marketing and Consumer Research, 99-118, 2024 | | 2024 |
| The Empty Signifier in Ethnic Identity Negotiation: A Constructionist View of Identity O Dekel Dachs, K Fletcher Critical Perspectives on Diversity, Equity, and Inclusion in Marketing,, 37-60, 2022 | | 2022 |
Professor Peter StokesLeicester Castle Business School - DMUVerificeret mail på dmu.ac.uk