| The contribution of emotional satisfaction to consumer loyalty YT Yu, A Dean International journal of service industry Management 12 (3), 234-250, 2001 | 1372 | 2001 |
| Understanding customer engagement in services P Patterson, T Yu, K De Ruyter Advancing theory, maintaining relevance, proceedings of ANZMAC 2006 …, 2006 | 902 | 2006 |
| Satisfaction emotions and consumer behavioral intentions C White, YT Yu Journal of Services Marketing 19 (6), 411-420, 2005 | 518 | 2005 |
| Achieving Service-Sales Ambidexterity T Yu, PG Patterson, K de Ruyter Journal of Service Research, 2013 | 175 | 2013 |
| AI-chatbots on the services frontline addressing the challenges and opportunities of agency T Chong, T Yu, DI Keeling, K de Ruyter Journal of Retailing and Consumer Services 63, 102735, 2021 | 153 | 2021 |
| Effects of positive vs negative forces on the burnout-commitment-turnover relationship CF Chen, T Yu Journal of Service Management 25 (3), 388-410, 2014 | 113 | 2014 |
| Converting service encounters into cross-selling opportunities: Does faith in supervisor ability help or hinder service-sales ambidexterity? T Yu, P Patterson, K de Ruyter European Journal of Marketing 49 (3/4), 491-511, 2015 | 95 | 2015 |
| Killing two birds with one stone: Cross-selling during service delivery P Patterson, T Yu, N Kimpakorn Journal of Business Research 67 (9), 1944-1952, 2014 | 74 | 2014 |
| Service-Sales Ambidexterity: Evidence, Practice, and Opportunities for Future Research K de Ruyter, DI Keeling, T Yu Journal of Service Research 23 (1), 13-21, 2020 | 55 | 2020 |
| Achieving employee efficiency–flexibility ambidexterity T Yu, S Gudergan, CF Chen The International Journal of Human Resource Management 31 (19), 2459-2494, 2020 | 36 | 2020 |
| The formation of a cross-selling initiative climate and its interplay with service climate T Yu, K de Ruyter, P Patterson, CF Chen European Journal of Marketing 52 (7/8), 1457-1484, 2018 | 34 | 2018 |
| Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations C Mo, T Yu, K de Ruyter, CF Chen Industrial Marketing Management 78, 17-26, 2019 | 13 | 2019 |
| Are you (appropriately) experienced? Service–sales ambidexterity K de Ruyter, P Patterson, T Yu Handbook of Service Marketing Research, 270-292, 2014 | 13 | 2014 |
| Published.'Understanding customer engagement in services: Advancing theory, maintaining relevance' P Patterson, T Yu, K De Ruyter Proceedings of ANZMAC, 4-6, 2006 | 9 | 2006 |
| A self-determination theory approach to motivating engagement with channel partner enablement programs CJ Mo, T Yu, C White Industrial Marketing Management 90, 194-204, 2020 | 8 | 2020 |
| On the relationship between passion, word-of-mouth behaviour and eudaimonic wellbeing CJ White, T Yu International Journal of Sport Management and Marketing 19 (3-4), 253-267, 2019 | 7 | 2019 |
| Don't you (forget about me) The impact of out-of-the-channel-loop perceptions in distribution channels C Mo, T Yu, K de Ruyter EUROPEAN JOURNAL OF MARKETING 54 (4), 761-790, 2020 | 6 | 2020 |
| Acting ambidextrously in retail banking to achieve service and sales goals simultaneously: A multilevel perspective Y Ting, P Paul, K De Ruyter University of Canterbury, 2010 | 6* | 2010 |
| Achieving relationship termination quality: A conceptual model T Yu, C White Academy of Marketing Science World Marketing Congress, Bari, 2015 | 2 | 2015 |
| Consumer-company identification: a review and empirical contribution C White, T Yu Management Research Review, 2024 | 1 | 2024 |