Holger J. Schmidt

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Prof. Dr. Carsten BaumgarthHWR Berlin - Berlin School of Economics and LawVerificeret mail på cbaumgarth.net
Dr Pieter SteenkampSenior LecturerVerificeret mail på cput.ac.za
Florian LückenbachKoblenz University of Applied ScinecesVerificeret mail på hs-koblenz.de
Roger MasonDurban University of TechnologyVerificeret mail på dut.ac.za
Nicholas IndKristiania University CollegeVerificeret mail på kristiania.no
Joern RedlerMainz University of Applied SciencesVerificeret mail på hs-mainz.de
Jörg HenselerProfessor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de Lisboa, PTVerificeret mail på utwente.nl
Prof. Dr. Andreas HesseKoblenz University of Applied SciencesVerificeret mail på andreashesse.de
Victor Virimai MugoboProfessor of Marketing - University of the Western CapeVerificeret mail på uwc.ac.za
Juan-Pierré (JP) BruwerCape Peninsula University of Technology: Senior LecturerVerificeret mail på cput.ac.za
Eric KennedyAssociate Professor of Marketing, Southeastern Oklahoma State UniversityVerificeret mail på se.edu
Francisco GuzmanProfessor of Marketing, University of North TexasVerificeret mail på unt.edu
Klaus-Peter WiedmannProfessor Marketing and Management, Leibniz Universität HannoverVerificeret mail på m2.uni-hannover.de
Stuart RoperProfessor of Marketing, Newcastle Business School, Northumbria UniversityVerificeret mail på northumbria.ac.uk
Clarinda RodriguesAssociate Professor, Linnaeus UniversityVerificeret mail på lnu.se
Marlize Terblanche-SmitProfessor Marketing Management; University of Stellenbosch Business SchoolVerificeret mail på sun.ac.za
Benedikt HalstrickUniversity of TwenteVerificeret mail på utwente.nl
Oriol IglesiasFull Professor, ESADE Business SchoolVerificeret mail på esade.edu
Karsten KilianProfessor für Marken- und Medienmanagement, Hochschule Würzburg-SchweinfurtVerificeret mail på markenlexikon.com

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Holger J. Schmidt

Professor of Marketing, Koblenz University of Applied Sciences

Verificeret mail på hs-koblenz.de

brand management brand co-creation internal branding sustainable branding underdog brands


Titel Sortér efter henvisninger Sortér efter årstal Sortér efter titel	Citeret af Citeret af	År
Sociopolitical activist brands HJ Schmidt, N Ind, F Guzmán, E Kennedy Journal of Product & Brand Management 31 (1), 40-55, 2021	141	2021
Sustainable luxury: Current status and perspectives for future research J Kunz, S May, HJ Schmidt Business Research 13, 541-601, 2020	129	2020
Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model HJ Schmidt, C Baumgarth Journal of Brand Management, 1-16, 2018	124	2018
Markenführung HJ Schmidt Springer Fachmedien Wiesbaden, 2015	86	2015
Internal Branding: Wie Sie lhre Mitarbeiter zu Markenbotschaftern machen HJ Schmidt Gabler, 2008	73	2008
Co-Creating Brands: Brand Management from a Co-Creative Perspective N Ind, HJ Schmidt	55	2019
How diverse is corporate brand management research? Comparing schools of corporate brand management with approaches to corporate strategy HJ Schmidt, J Redler Journal of Product & Brand Management 27 (2), 185-202, 2018	42	2018
To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations F Lückenbach, C Baumgarth, HJ Schmidt, J Henseler cogent Business & Management 6 (1), 2019	38	2019
Strategic orientations and the performance of Social Entrepreneurial Organisations (SEOs): A conceptual model HJ Schmidt, C Baumgarth, KP Wiedmann, F Lückenbach Social Business 5 (2), 131-155, 2015	38	2015
Markenmanagement bei erklärungsbedürftigen Produkten HJ Schmidt Dt. Univ.-Verlag, 2001	36	2001
How a corporate influencer co-creates brand meaning: The case of Pawel Dillinger from Deutsche Telekom A Hesse, HJ Schmidt, C Baumgarth Corporate Reputation Review 24, 191-204, 2021	33	2021
Does brand orientation contribute to retailers’ success? An empirical study in the South African market HJ Schmidt, R Mason, P Steenkamp, V Mugobo Journal of retailing and consumer services 38, 210-222, 2017	32	2017
Brand orientation: A case study approach within the context of social entrepreneurial businesses HJ Schmidt, C Baumgarth Procedia-Social and Behavioral Sciences 175, 24-31, 2015	31	2015
Personal branding C Spall, HJ Schmidt Was Menschen zu starken Marken macht. Wiesbaden: SpringerGabler, 2019	29	2019
How the creative class co-creates a city’s brand identity: A qualitative study C Rodrigues, HJ Schmidt Journal of Creating Value 7 (1), 19-43, 2021	28	2021
Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands HJ Schmidt, P Steenkamp Journal of Brand Management 29 (1), 85-110, 2022	25	2022
Internal Branding, Employer Branding & Co.: Der Mitarbeiter im Markenfokus HJ Schmidt, K Kilian transfer Werbeforschung & Praxis, Jg 58, 28-33, 2012	25	2012
How posting in social networks affects employee-based brand equity A Hesse, HJ Schmidt, R Bosslet, M Häusler, A Schneider European Journal of Marketing 56 (7), 1907-1925, 2022	24	2022
Innen beginnen: von der internen Kommunikation zum Internal Branding K Krobath, HJ Schmidt Gabler, 2010	22	2010
Access to finance problems for small retail businesses in South Africa: Comparative views from finance seekers (retailers) and finance providers (banks) HJ Schmidt, RB Mason, JP Bruwer, J Aspeling Banks & bank systems, 20-30, 2017	21	2017

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