| Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation C Chen, MZ Yao Psychology & Marketing, 2022 | 101 | 2022 |
| Using virtual reality to promote the university brand: When do telepresence and system immersion matter? J Shen, Y Wang, C Chen, MR Nelson, MZ Yao Journal of Marketing Communications 26 (4), 362-393, 2020 | 51 | 2020 |
| Walk in my shoes: How perspective-taking and VR enhance telepresence and empathy in a public service announcement for people experiencing homelessness Y Wang, C Chen, MR Nelson, S Sar New Media & Society 26 (7), 3931-3950, 2022 | 19 | 2022 |
| Investigating the Effects of Perceived Autonomy in Chatbot Advertising X Hu, X Xu, C Chen Journal of Interactive Advertising 23 (4), 323-338, 2023 | 8 | 2023 |
| What is ‘Being There’? An ontology of the immersive experience C Chen, X Hu, J Fisher Annals of the International Communication Association, 1-24, 2024 | 5 | 2024 |
| The Conceptualization of “Presence” in Interactive Marketing: A Systematic Review of 30 Years of Literature C Chen, X Hu, JT Fisher The Palgrave Handbook of Interactive Marketing, 397-430, 2023 | 5 | 2023 |
| Identifiability as an “Antidote”: Exploring Emotional Contagion and the Role of Anonymity in Twitter Discussions on Misinformation C Chen, H Yuan, M Yao Social Computing and Social Media: Experience Design and Social Network …, 2021 | 2 | 2021 |
| Does Device Matter in VR Advertising? Perception and Memory of Virtual Reality Branded Content W Yanyun, S Jie, Y Rachel, C Chen, N Michelle, Y Mike American Academy of Advertising 2018 Annual Conference in New York, NY, 2018 | 2 | 2018 |
| “Metaverse” Typology Based on Affordances and Psychological Processes C Chen, MR Nelson Journal of Interactive Advertising 24 (4), 324-343, 2024 | 1 | 2024 |
| Understanding personalized persuasion strategies in implicit attitudes towards the COVID-19 vaccine: the moderating effects of personality traits based on an ERP study X Chen, C Chen, Y Wang, S Yan, L Mao, G Yu Humanities and Social Sciences Communications 11 (1), 1-14, 2024 | | 2024 |
Mike YaoUniversity of Illinois at Urbana ChampaignVerificeret mail på illinois.edu