Følg
Charles R. Taylor
Charles R. Taylor
John A. Murphy Professor of Marketing, Villanova University
Verificeret mail på villanova.edu
Titel
Citeret af
Citeret af
År
The philosophy of the Social Sciences
C Taylor
Political theory and political education, 76-94, 1980
34791980
Human agency and language
C Taylor
34181985
The explanation of behaviour
C Taylor, A Noë
Routledge, 2021
18842021
Multigroup analysis in partial least squares (PLS) path modeling: Alternative methods and empirical results
M Sarstedt, J Henseler, CM Ringle
Measurement and research methods in international marketing, 195-218, 2011
17992011
Hegel and modern society
C Taylor
Cambridge University Press, 2015
17622015
Multiculturalismo: examinando a política de reconhecimento
C Taylor, M Machado
9891998
What is a luxury brand? A new definition and review of the literature
E Ko, JP Costello, CR Taylor
Journal of Business Research 99, 405-413, 2019
8842019
The EXPERF scale: a cross-national generalized export performance measure
S Zou, CR Taylor, GE Osland
Journal of international Marketing 6 (3), 37-58, 1998
8231998
Social media and international advertising: theoretical challenges and future directions
S Okazaki, CR Taylor
International marketing review 30 (1), 56-71, 2013
7042013
Asian-Americans: Television advertising and the “model minority” stereotype
CR Taylor, BB Stern
Journal of advertising 26 (2), 47-61, 1997
5181997
The Politics of Recognition in Multiculturalism. Examining the Politics of Recognition
C Taylor
Multiculturalism and the politics of recognition, 25-75, 1994
495*1994
Voluntary self‐disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs
DH Lee, S Im, CR Taylor
Psychology & Marketing 25 (7), 692-710, 2008
3272008
The impact of information level on the effectiveness of US and Korean television commercials
CR Taylor, GE Miracle, RD Wilson
Journal of advertising 26 (1), 1-18, 1997
3071997
Selecting international modes of entry and expansion
GE Osland, CR Taylor, S Zou
Marketing intelligence & planning 19 (3), 153-161, 2001
3022001
Moving international advertising research forward: A new research agenda
CR Taylor
Journal of Advertising 34 (1), 7-16, 2005
2882005
A critical review of the literature on nutritional labeling
S Hieke, CR Taylor
Journal of Consumer Affairs 46 (1), 120-156, 2012
2832012
Use and effectiveness of billboards: Perspectives from selective-perception theory and retail-gravity models
CR Taylor, GR Franke, HK Bang
Journal of advertising 35 (4), 21-34, 2006
2622006
Measuring soft-sell versus hard-sell advertising appeals
S Okazaki, B Mueller, CR Taylor
Journal of Advertising 39 (2), 5-20, 2010
2552010
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
S Okazaki, CR Taylor
Journal of business research 61 (1), 4-12, 2008
2482008
Global consumer culture positioning: Testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
S Okazaki, B Mueller, CR Taylor
Journal of International Marketing 18 (2), 20-34, 2010
2462010
Systemet kan ikke foretage handlingen nu. Prøv igen senere.
Artikler 1–20