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Mawra Hussain
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How consumer uncertainty intervene country of origin image and consumer purchase intention? The moderating role of brand image
T Islam, M Hussain
International Journal of Emerging Markets 18 (11), 5049-5067, 2022
1002022
What you see is what you get: assessing in-game advertising effectiveness
M Hussain, T Islam, S Rehman
Journal of Research in Interactive Marketing, 1-17, 2022
242022
Through the Fog of Inflation: Examining the Mediating Role of Consumer Uncertainty on Purchase Intentions in Pakistani Smartphone Market
M Hussain, S Akhtar, FA Malik
Journal of Business and Tourism 10 (1), 46-61, 2024
2024
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Artikler 1–3