| Factors for Successful E‑Government Adoption: A Conceptual Framework V Kumar, B Mukerji, I Butt Electronic Journal of E-government 5 (1), 63‑76, 2007 | 828 | 2007 |
| A bibliometric analysis of social media in hospitality and tourism research K Nusair, I Butt, SR Nikhashemi International Journal of Contemporary Hospitality Management 31 (7), 2691-2719, 2019 | 144 | 2019 |
| Barriers to adoption of Islamic banking in Pakistan I Butt, N Saleem, H Ahmed, M Altaf, K Jaffer, J Mahmood Journal of Islamic Marketing 2 (3), 259-273, 2011 | 139 | 2011 |
| Utilization of artificial intelligence in the banking sector: a systematic literature review OH Fares, I Butt, SHM Lee Journal of Financial Services Marketing, 2022 | 138 | 2022 |
| Banking sector performance, profitability, and efficiency: a citation‐based systematic literature review N Ahmad, A Naveed, S Ahmad, I Butt Journal of Economic Surveys 34 (1), 185-218, 2020 | 126 | 2020 |
| Antecedents and pro-environmental consumer behavior (PECB): The moderating role of religiosity SN Bhuian, SK Sharma, I Butt, ZU Ahmed Journal of Consumer Marketing 35 (3), 287-299, 2018 | 120 | 2018 |
| Themes of study in manufacturing strategy literature KA Chatha, I Butt International Journal of Operations & Production Management 35 (4), 604-698, 2015 | 119 | 2015 |
| Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market Y Chetioui, I Butt, H Lebdaoui Journal of Global Marketing 34 (3), 220-237, 2021 | 116 | 2021 |
| Determinants of low adoption of Islamic banking in Pakistan I Butt, N Ahmad, A Naveed, Z Ahmed Journal of Islamic Marketing 9 (3), 655-672, 2018 | 110 | 2018 |
| The influence of person–job fit, work–life balance, and work conditions on organizational commitment: investigating the mediation of job satisfaction in the private sector of … T Hasan, M Jawaad, I Butt Sustainability 13 (12), 6622, 2021 | 102 | 2021 |
| Research methodologies and publication trends in manufacturing strategy: A content analysis based literature review KA Chatha, I Butt, A Tariq International Journal of Operations & Production Management 35 (4), 487-546, 2015 | 86 | 2015 |
| Citation-based systematic literature review of energy-growth nexus: An overview of the field and content analysis of the top 50 influential papers N Ahmad, RFZ Aghdam, I Butt, A Naveed Energy Economics 86, 104642, 2020 | 76 | 2020 |
| Using technology acceptance model to study adoption of online shopping in an emerging economy I Butt, S Tabassam, NG Chaudhry, K Nusair Journal of Internet Banking and Commerce 21 (2), 1, 2016 | 62 | 2016 |
| Organic food and Instagram health and wellbeing influencers: an emerging country’s perspective with gender as a moderator Y Chetioui, I Butt, A Fathani, H Lebdaoui British Food Journal 125 (4), 1181-1205, 2023 | 57 | 2023 |
| A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites K Nusair, N Hua, A Ozturk, I Butt Journal of Travel & Tourism Marketing 34 (5), 653-665, 2017 | 46 | 2017 |
| Corporate social responsibility and consumer buying behavior in emerging market: A mixed method study I Butt International Journal of Business and Management 11 (7), 211-222, 2016 | 46 | 2016 |
| Miles and Snow Typology: most influential journals, articles, authors and subject areas J Anwar, SAF Hasnu, I Butt, N Ahmed Journal of Organizational Change Management 34 (2), 385-402, 2021 | 42 | 2021 |
| A Systematic Review of Methodologies in the Domain of Human Resource Management and Organizational Performance H Dawood, I Butt Journal Of Organisational Studies and Innovation 5 (3), 1-13, 2018 | 34 | 2018 |
| Healthcare marketing: A review of the literature based on citation analysis I Butt, T Iqbal, S Zohaib Health marketing quarterly 36 (4), 271-290, 2019 | 30 | 2019 |
| Scale of religiosity for Muslims: an exploratory study S Ul-Haq, I Butt, Z Ahmed, FT Al-Said Journal of Islamic Marketing 11 (6), 1201-1224, 2020 | 25 | 2020 |