| Understanding online safety behaviors: A protection motivation theory perspective HS Tsai, M Jiang, S Alhabash, R LaRose, NJ Rifon, SR Cotten Computers & Security 59, 138-150, 2016 | 453 | 2016 |
| Now You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites M Jiang, BA McKay, JI Richards, W Snyder Journal of Interactive Advertising 17 (2), 92-108, 2017 | 55 | 2017 |
| Generational Differences in Online Safety Perceptions, Knowledge, and Practices M Jiang, HS Tsai, SR Cotten, NJ Rifon, R LaRose, S Alhabash Educational Gerontology 42 (9), 621-634, 2016 | 55 | 2016 |
| Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility NJ Rifon, M Jiang, S Kim Advances in Advertising Research (Vol. VI), 125-134, 2015 | 48 | 2015 |
| Can virtual influencers replace human influencers in live-streaming e-commerce? An exploratory study from practitioners’ and consumers’ perspectives A Wan, M Jiang Journal of Current Issues & Research in Advertising 44 (3), 332-372, 2023 | 39 | 2023 |
| Demystifying Congruence Effects in Instagram In-feed Native Ads: the Role of Media-based and Self-based Congruence J Yang, M Jiang Journal of Research in Interactive Marketing 15 (4), 685-708, 2021 | 36 | 2021 |
| Promoting Mask-wearing in COVID-19 Brand Communications: Effects of Gain-loss Frames, Self-or Other-interest Appeals, and Perceived Risks M Jiang, NA Dodoo Journal of advertising 50 (3), 271-279, 2021 | 32 | 2021 |
| Bringing Older Consumers Onboard to Online Banking: A Generational Cohort Comparison M Jiang, NJ Rifon, SR Cotten, S Alhabash, HYS Tsai, R Shillair, ... Educational Gerontology 48 (3), 114-131, 2022 | 24 | 2022 |
| Online banking for the ages: generational differences in institutional and system trust S Alhabash, M Jiang, B Brooks, NJ Rifon, R LaRose, SR Cotten Communication and information technologies annual, 145-171, 2015 | 24 | 2015 |
| Native Advertising in WeChat Official Accounts: How Do Ad–Content Congruence and Ad Skepticism Influence Advertising Value and Effectiveness? J Yang, M Jiang, L Wu Journal of Interactive Advertising 21 (1), 17-33, 2021 | 23 | 2021 |
| Consumer Resistance To Sponsored eWOM: the Roles of Influencer Credibility and Inferences of Influencer Motives M Jiang Michigan State University. Information and Media, 2018 | 18 | 2018 |
| Consumer Response to Celebrity Transgression: Investigating the Effects of Celebrity Gender and Past Transgressive and Philanthropic Behaviors Using Real Celebrities NJ Rifon, M Jiang, S Wu Journal of Product & Brand Management 32 (4), 2023 | 14 | 2023 |
| The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads M Jiang, J Yang, E Joo, T Kim Journal of Interactive Advertising 22 (2), 178-186, 2022 | 12 | 2022 |
| Communication and The Good Life H Wang Peter Lang Publishing, 2015 | 11 | 2015 |
| Is it institutional or system trust: mediating the effect of generational cohort membership on online banking intentions S Alhabash, BA Brooks, M Jiang, NJ Rifon, LR Robert, S Cotten iConference 2015 Proceedings, 2015 | 10 | 2015 |
| Signaling Consumer Impressions with CSR Support on Social Media: The Roles of Industry Stigma and Consumer Self-Disclosure HJ Jeong, M Jiang Journal of Interactive Advertising 21 (3), 256-268, 2021 | 6 | 2021 |
| “Authentic Warmth in These Uncertain Times”: The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses J Yang, M Jiang, T Kim Journal of Promotion Management 20 (2), 259-279, 2022 | 4 | 2022 |
| Taking your next vacation from home: motivations and impacts of using live-streaming tourism P Zhang, M Jiang, Y Shen | 3 | 2021 |
| Communicating Online Safety: Protecting Our Good Life on the Net R LaRose, S Alhabash, M Jiang, R Shillair, HS Tsai, SR Cotten, NJ Rifon Communication and "the good life" (International Communication Association …, 2015 | 2 | 2015 |
| Live-streaming shopping in China: Practitioner insights into current best practices and future trends M Jiang, A Wan American Academy of Advertising. Conference. Proceedings (Online), 67-67, 2022 | 1 | 2022 |
Nora RifonProfessor Michigan State UniversityVerificeret mail på msu.edu