| Intention to choose Halal products: the role of religiosity A Mukhtar, MM Butt Journal of Islamic marketing 3 (2), 108-120, 2012 | 1052 | 2012 |
| Private healthcare quality: applying a SERVQUAL model M Muhammad Butt, E Cyril de Run International journal of health care quality assurance 23 (7), 658-673, 2010 | 526 | 2010 |
| Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context M Mohsin Butt, M Aftab International Journal of Bank Marketing 31 (1), 6-23, 2013 | 346 | 2013 |
| A critical model of brand experience consequences A Shamim, M Mohsin Butt Asia Pacific Journal of Marketing and Logistics 25 (1), 102-117, 2013 | 275 | 2013 |
| Antecedents of green brand equity: An integrated approach PF Ng, MM Butt, KW Khong, FS Ong Journal of business ethics 121, 203-215, 2014 | 269 | 2014 |
| Attitudes towards offensive advertising: Malaysian Muslims' views EC De Run, MM Butt, KS Fam, HY Jong Journal of Islamic Marketing 1 (1), 25-36, 2010 | 248 | 2010 |
| The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education S Wilkins, MM Butt, D Kratochvil, MS Balakrishnan Studies in higher education 41 (12), 2232-2252, 2016 | 215 | 2016 |
| The acceptance of halal food in non-Muslim countries: Effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism S Wilkins, MM Butt, F Shams, A Pérez Journal of Islamic Marketing 10 (4), 1308-1331, 2019 | 188 | 2019 |
| How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility S Jahanzeb, T Fatima, M Mohsin Butt International Journal of Bank Marketing 31 (2), 126-141, 2013 | 140 | 2013 |
| Consumers' behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling CB S Wilkins, M Butt European Journal of Marketing, 2016 doi/abs/10.1108/EJM-01-2014-0036, 2016 | 125 | 2016 |
| Transnational higher education: The importance of institutional reputation, trust and student-university identification in international partnerships T Heffernan, S Wilkins, MM Butt International Journal of Educational Management 32 (2), 227-240, 2018 | 117 | 2018 |
| Integrating behavioural and branding perspectives to maximize green brand equity: A holistic approach MM Butt, S Mushtaq, A Afzal, KW Khong, FS Ong, PF Ng Business Strategy and the Environment 26 (4), 507-520, 2017 | 116 | 2017 |
| Can after sale service generate brand equity? S Ahmad, M Mohsin Butt Marketing Intelligence & Planning 30 (3), 307-323, 2012 | 83 | 2012 |
| MNCs and religious influences in global markets: drivers of consumer-based halal brand equity MM Butt, S Rose, S Wilkins, J Ul Haq International Marketing Review 34 (6), 885-908, 2017 | 81 | 2017 |
| The influence of organisational identification on employee attitudes and behaviours in multinational higher education institutions S Wilkins, MM Butt, CA Annabi Journal of Higher Education Policy and Management 40 (1), 48-66, 2018 | 71 | 2018 |
| The Effects of Employee Commitment in Transnational Higher Education The Case of International Branch Campuses S Wilkins, MM Butt, CA Annabi Journal of Studies in International Education, 2017 | 69 | 2017 |
| The influence of role models on young adults purchase EC de Run, M Butt, CY Nee Jurnal Kemanusiaan 8 (1), 2010 | 63 | 2010 |
| Country of origin and country of service delivery effects in transnational higher education: A comparison of international branch campuses from developed and developing nations CM Chee, MM Butt, S Wilkins, FS Ong Journal of Marketing for Higher Education 26 (1), 86-102, 2016 | 51 | 2016 |
| International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs S Wilkins, MM Butt, T Heffernan Journal of Marketing for Higher Education 28 (1), 32-50, 2018 | 43 | 2018 |
| Product standardisation in the food service industry: post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food S Wilkins, MM Butt, F Shams, A Pérez Journal of Strategic Marketing 27 (3), 210-226, 2019 | 38 | 2019 |
Stephen WilkinsInternational Centre for Higher Education Management (ICHEM), University of BathVerificeret mail på bath.ac.uk