| Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective M Yang, P Gabrielsson Industrial Marketing Management 64, 147-160, 2017 | 277 | 2017 |
| International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managers M Yang International Business Review 27 (5), 1045-1056, 2018 | 124 | 2018 |
| The interface of international marketing and entrepreneurship research: review, synthesis, and future directions M Yang, P Gabrielsson Journal of International Marketing 26 (4), 18-37, 2018 | 62 | 2018 |
| From tensions to synergy: causation and effectuation in the process of venture creation T Galkina, I Atkova, M Yang Strategic Entrepreneurship Journal 16 (3), 573-601, 2022 | 43 | 2022 |
| An entrepreneurial framework for value co-creation in servitization M Yang, T Leposky Industrial Marketing Management 107, 484-497, 2022 | 18 | 2022 |
| Bringing Nordic Slush to Asia: Entrepreneurial internationalization of an NGO as a social movement T Galkina, M Yang International Business Review 29 (6), 101749, 2020 | 18 | 2020 |
| Entrepreneurs’ social ties and international digital entrepreneurial marketing in small and medium-sized enterprise internationalization M Yang, P Gabrielsson, S Andersson Journal of International Marketing 31 (4), 1-22, 2023 | 11 | 2023 |
| Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms M Yang, T Leppäaho International Marketing Review 40 (7), 22-44, 2023 | 5 | 2023 |
| International entrepreneurial marketing in the digital era M Yang, L Torkkeli A research agenda for international entrepreneurship, 217-236, 2023 | 2 | 2023 |
| Entrepreneurial marketing of international new ventures: A decision-making perspective and propositions M Yang International Journal of Export Marketing 2 (3), 231-248, 2018 | 2 | 2018 |
| Opening the black box of transition towards a sustainable business model I Atkova, T Galkina, M Yang, T Leposky, P Ahokangas Long Range Planning, 102499, 2025 | 1 | 2025 |
| Developing sustainable entrepreneurial ecosystems: the role of different ecosystem types and links J Kaus, M Yang, N Faber, G de Jong Research Handbook on Entrepreneurial Ecosystems, 478-497, 2024 | 1 | 2024 |
| Multi-Vortex Tornado Blueprint for Disruptive Global Co-Creation (Inspired by EUvsVirus) Hackathons vs Grand Challenges R Petrevska Nechkoska, A Caro Gonzalez, A Bertello, S Grande, ... Facilitation in Complexity: From Creation to Co-creation, from Dreaming to …, 2023 | 1 | 2023 |
| A blessing and a burden! The U-shaped relationship between managerial tone and corporate risk taking H Zhao, H Liu, M Yang, H Li Academy of Management Proceedings 2023 (1), 17480, 2023 | 1 | 2023 |
| The ecosystem approach to responsibility K Penttilä, M Yang, A Fredström Transformative Action for Sustainable Outcomes, 49-56, 2022 | 1 | 2022 |
| Developing sustainable entrepreneurial ecosystems: The role of different ecosystems roles and types J Kaus, M Yang, G de Jong, N Faber Edward Elgar Research Handbook of Entrepreneurial Systems, 2022 | 1 | 2022 |
| The impact of tones of executive communication on firm risk-taking: Evidence from performance volatility and acquisition spending H Zhao, H Liu, M Yang, H Li Asia Pacific Journal of Management, 2024 | | 2024 |
| Academia Diffusion Experiment: Trailblazing the Emergence from Co-Creation: Open Innovation and Open Collaboration Towards Ecosystem Building R Petrevska Nechkoska, A Caro Gonzalez, A Bertello, S Grande, ... Facilitation in Complexity: From Creation to Co-creation, from Dreaming to …, 2023 | | 2023 |
| Academia Diffusion Experiment: Trailblazing the Emergence from Co-Creation RP Nechkoska, AC Gonzalez, A Bertello, S Grande, M Schmüser, ... Facilitation in Complexity: From Creation to Co-creation, from Dreaming to …, 2023 | | 2023 |
| Collective action towards sustainability: A case study of ecosystem development for renewable energy M Yang, K Penttilä, MJ Mol 39th EGOS Colloquium: Oragnizing for the Good Life: Between Legacy and …, 2023 | | 2023 |
Peter GabrielssonProfessor of International Marketing, University of VaasaVerificeret mail på uwasa.fi
