Yufei Zhang

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G. Tomas M. HultMichigan State UniversityVerificeret mail på msu.edu
Roger J CalantoneMichigan State UniversityVerificeret mail på broad.msu.edu
Pratyush Nidhi SharmaH. Taylor Morrissette Endowed Faculty Fellow & Associate Professor of MIS, University of AlabamaVerificeret mail på ua.edu
Forrest V. Morgeson IIIDepartment of Marketing, Michigan State UniversityVerificeret mail på msu.edu
Hang NguyenBroad College of Business, Michigan State UniversityVerificeret mail på bus.msu.edu
Jeannette A. MenaAssociate Professor of Marketing, University of South FloridaVerificeret mail på usf.edu
OC FerrellJames T. Pursell, Sr. Eminent Scholar in Ethics, Auburn UniversityVerificeret mail på auburn.edu
Joyce (Feng) WangBentley UniversityVerificeret mail på bentley.edu
Dave KetchenHarbert Eminent Scholar, Auburn UniversityVerificeret mail på auburn.edu
Wyatt SchrockMichigan State UniversityVerificeret mail på msu.edu

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Yufei Zhang

University of Alabama at Birmingham

Verificeret mail på uab.edu - Startside

Marketing Strategy Digital Marketing E-commerce Retailing Brand Management


Titel Sortér efter henvisninger Sortér efter årstal Sortér efter titel	Citeret af Citeret af	År
Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases? GTM Hult, PN Sharma, FV Morgeson III, Y Zhang Journal of Retailing 95 (1), 10-23, 2019	490	2019
Brand portfolio coherence: Scale development and empirical demonstration HT Nguyen, Y Zhang, RJ Calantone International Journal of Research in Marketing 35 (1), 60-80, 2018	64	2018
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance JA Mena, GTM Hult, OC Ferrell, Y Zhang Journal of Business Research 95, 531-543, 2019	52	2019
Information Search and Product Returns Across Mobile and Traditional Online Channels Y Zhang, CM Voorhees, C Lin, J Chiang, GTM Hult, RJ Calantone Journal of Retailing 98 (2), 260-276, 2022	30	2022
Effects of firm-, industry-, and country-level innovation on firm performance Y Zhang, GTM Hult, KJ David J., RJ Calantone Marketing Letters 31, 231–245, 2020	22	2020
Brand relevance and the effects of product proliferation across product categories Y Zhao, Y Zhang, JF Wang, WA Schrock, RJ Calantone Journal of the Academy of Marketing Science 48 (6), 1192-1210, 2020	18	2020
To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions Y Zhang, TE DeCarlo, AS Manikas, A Bhattacharya Journal of the Academy of Marketing Science, 444-462, 2023	15	2023
Do “Little Emperors” Get More Than “Little Empresses”? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households C Lin, Y Chen, J Chiang, Y Zhang Marketing Science 40 (6), 1009-1216, 2021	8	2021
Dynamic interplays between online reviews and marketing promotions Y Zhang, CM Voorhees, GTM Hult Journal of the Academy of Marketing Science 52 (November 2024), 1820–1841, 2024	1	2024
Enhancing e-Commerce Performance: Product Return and Online Customer Review Perspectives Y Zhang Michigan State University, 2018	1	2018
Leveraging customer learning and time-based targeting for fast fashion new arrivals JF Wang, Y Zhang, GTM Hult, C Lin Journal of Retailing and Consumer Services 83 (March 2025), 2025		2025

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