| Entrepreneurial ecosystems: A systematic review P Maroufkhani, R Wagner, WK Wan Ismail Journal of Enterprising Communities: People and Places in the Global Economy …, 2018 | 221 | 2018 |
| Antecedents to the adoption of mobile payment in China and Italy: an integration of UTAUT2 and innovation resistance theory G Migliore, R Wagner, FS Cechella, F Liébana-Cabanillas Information Systems Frontiers 24 (6), 2099-2122, 2022 | 188 | 2022 |
| Putting sustainable supply chain management into base of the pyramid research RU Khalid, S Seuring, P Beske, A Land, SA Yawar, R Wagner Supply Chain Management: An International Journal 20 (6), 681-696, 2015 | 188 | 2015 |
| Green supply chain management in food retailing: survey-based evidence in Croatia K Petljak, K Zulauf, I Štulec, S Seuring, R Wagner Supply Chain Management: An International Journal 23 (1), 1-15, 2018 | 187 | 2018 |
| Big data analytics and firm performance: A systematic review P Maroufkhani, R Wagner, WK Wan Ismail, MB Baroto, M Nourani Information 10 (7), 226, 2019 | 154 | 2019 |
| The Internet of Things–Chance and challenge in industrial business relationships C Falkenreck, R Wagner Industrial Marketing Management 66, 181-195, 2017 | 101 | 2017 |
| Cultural influence on luxury value perceptions: Collectivist vs. individualist luxury perceptions F Aliyev, R Wagner Journal of International Consumer Marketing 30 (3), 158-172, 2018 | 99 | 2018 |
| Contemporary marketing practices in Russia R Wagner European Journal of Marketing, 2005 | 98 | 2005 |
| How digitalization changes the internationalization of entrepreneurial firms: Theoretical considerations and empirical evidence A Wittkop, K Zulauf, R Wagner Management Dynamics in the Knowledge Economy 6 (2), 193-207, 2018 | 78 | 2018 |
| Fehlende Werte in der Marktforschung R Decker, R Wagner, T Temme Marktforschung: Methoden, Anwendungen, Praxisbeispiele, 1999 | 66 | 1999 |
| An internet‐based approach to environmental scanning in marketing planning R Decker, R Wagner, SW Scholz Marketing Intelligence & Planning 23 (2), 189-199, 2005 | 65 | 2005 |
| Virtual reality experience of mega sports events: A technology acceptance study L Capasa, K Zulauf, R Wagner Journal of Theoretical and Applied Electronic Commerce Research 17 (2), 686-703, 2022 | 64 | 2022 |
| The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study C Falkenreck, R Wagner Journal of Marketing Management 27 (3-4), 225-242, 2011 | 64 | 2011 |
| Fehlende Werte: Ursachen, Konsequenzen und Behandlung R Decker, R Wagner Handbuch Marktforschung, 2007 | 63 | 2007 |
| A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis F Aliyev, T Urkmez, R Wagner Management Review Quarterly 69, 233-264, 2019 | 55 | 2019 |
| Marketingforschung-Methoden und Modelle zur Bestimmung des Käuferverhaltens R Decker, R Wagner | 52 | 2002 |
| Solid waste management: The disposal behavior of poor people living in Gaza Strip refugee camps M Salem, K Raab, R Wagner Resources, Conservation and Recycling 153, 104550, 2020 | 47 | 2020 |
| Impact of direct marketing activities on company reputation transfer success: Empirical evidence from five different cultures C Falkenreck, R Wagner Corporate Reputation Review 13, 20-37, 2010 | 46 | 2010 |
| Leveraging learning with gamification: An experimental case study with bank managers F Cechella, G Abbad, R Wagner Computers in Human Behavior Reports 3, 100044, 2021 | 44 | 2021 |
| When marketing discourages consumption: demarketing of single-use plastics for city tourism in Ottawa, Canada K Raab, R Wagner, M Ertz, M Salem Journal of Ecotourism 22 (3), 375-405, 2023 | 41 | 2023 |
Katrin ZulaufTHM Gießen; Universität KasselVerificeret mail på wirtschaft.uni-kassel.de
