| A walk of corporate sustainability towards sustainable development: a bibliometric analysis of literature from 2005 to 2021 AA Jan, FW Lai, J Siddique, M Zahid, SEA Ali Environmental Science and Pollution Research 30 (13), 36521-36532, 2023 | 50 | 2023 |
| Co-creation or co-destruction: a perspective of online customer engagement valence J Siddique, A Shamim, M Nawaz, I Faye, M Rehman Frontiers in Psychology 11, 591753, 2021 | 44 | 2021 |
| Co-creative service design for online businesses in post-COVID-19 A Shamim, J Siddique, U Noor, R Hassan Journal of Islamic Marketing 14 (1), 128-145, 2023 | 33 | 2023 |
| The hope and hype of neuromarketing: a bibliometric analysis J Siddique, A Shamim, M Nawaz, MF Abid Journal of Contemporary Marketing Science 6 (1), 1-21, 2022 | 27 | 2022 |
| Integrating the commitment-trust theory to gauge customers loyalty in riding services MF Abid, J Siddique, A Gulzar, A Shamim, IB Dar, A Zafar Journal of Promotion Management 29 (3), 305-337, 2023 | 24 | 2023 |
| The Role of Customer Relationship Management Practices and Technology Alignment towards Customers' Loyalty: Mediating Role of Trust and Commitment MF Abid, J Siddique, A Gulzar, A Shamim, IB Dar, A Zafar Department of Marketing Management, Faculty of Commerce and Management …, 2021 | 3 | 2021 |
| THE ROLE OF WEB STORE STIMULI ON CUSTOMERS'IMPULSE BUYING BEHAVIOUR THROUGH BRAND PERCEPTION MF Abid, J Siddique, A Gulzar, IB Dar, M Mazhar, MA Nadeem International Journal of Management Studies 31 (2), 431-468, 2024 | 1 | 2024 |
| Frontline Employees’ Motivation towards Customers’ Value Outcomes: A Context of Non-Fuel Retailing MF Abid, M Nawaz, J Siddique, SK Johl, MA Nadeem, M Mazhar Jurnal The Messenger 14 (2), 144-157, 2024 | 1 | 2024 |
| Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence MF Abid, A Shamim, P Thaichon, S Quach, J Siddique, MI Awan Marketing Intelligence & Planning, 2025 | | 2025 |
| Customer Engagement Valence And Service Co-Creation In Multi Actor Service Networks Of Online Businesses J Siddique | | 2023 |
| Theoretical Model For Developing Frontline Employees Value Co-Creation Behaviour Through Service Practices M Amin, Z Ghazali, A Shamim, J Siddique European Proceedings of Social and Behavioural Sciences, 0 | | |
| Influenced Factors Relates To Foreign Guest Satisfaction On Malaysian SMEs Hotel MZB Abd Razak, SFFB Abd Razak, NB Abdul Manaf, M Amin, Z Ghazali, ... European Proceedings of Social and Behavioural Sciences 100, 0 | | |
Amjad ShamimAssociate Professor, Chartered Manager Fellow (CMgr FCMI), Certified Professional Marketer (CPM)Verificeret mail på utp.edu.my