| Variety seeking, satiation, and maximizing enjoyment over time J Sevilla, J Lu, BE Kahn Journal of Consumer Psychology 29 (1), 89-103, 2019 | 111 | 2019 |
| Good explanation for algorithmic transparency J Lu, D Lee, TW Kim, D Danks Available at SSRN 3503603, 2019 | 59 | 2019 |
| Reproducibility in Management Science M Fišar, B Greiner, C Huber, E Katok, AI Ozkes, ... Management Science 70 (3), 1343-1356, 2024 | 33 | 2024 |
| Testing theories of goal progress in online learning J Lu, ET Bradlow, JW Hutchinson Journal of Marketing Research 59 (1), 35-60, 2022 | 22 | 2022 |
| Planning-to-binge: Time allocation for future media consumption. J Lu, UR Karmarkar, V Venkatraman Journal of Experimental Psychology: Applied 30 (1), 169, 2024 | 21* | 2024 |
| Learning where to look for high value improves decision making asymmetrically JT Colas, J Lu Frontiers in psychology 8, 2000, 2017 | 21 | 2017 |
| Visual attention in consumer settings JW Hutchinson, J Lu, E Weingarten Routledge international handbook of consumer psychology, 79-102, 2016 | 18 | 2016 |
| Information Search Within a Web Page: Modeling the Full Sequence of Eye Movement Decisions, Subjective Value Updating, and First Clicks J Lu, JW Hutchinson Management Science, 2024 | 10* | 2024 |
| Social network design for inducing effort P Yildirim, Y Wei, C Van den Bulte, J Lu Quantitative Marketing and Economics 18, 381-417, 2020 | 9 | 2020 |
| Multiple dimensions of binging: The hidden costs and benefits J Lu, E Bradlow, J Hutchinson Multiple Dimensions of Binging: The Hidden Costs and Benefits (May 4, 2019), 2019 | 3 | 2019 |
| More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior J Lu, ET Bradlow, JW Hutchinson Journal of Marketing 88 (5), 63-88, 2024 | 2 | 2024 |
| Uncommonly Rare: Consumers Value Rarity in Digital Goods More in Larger Collections J Lu, R Mislavsky, H Yang | 1 | 2025 |
| Forward Looking Consumers and Firms: Biases and Economic Consequences J Lu, L Friedman, R Dhar, S Frederick, UR Karmarkar, V Venkatraman, ... Advances in Consumer Research 45, 2017 | 1 | 2017 |
| Keep Winning or Stop Losing? The Effect of Consumption Outcomes on Variety-Seeking in Online Video Games J Lu, L Yang | | 2017 |
| What Drives Asymmetric Attention to Intertemporal Opportunity Costs? A Cognitive Process Analysis of the ASOC Effect CY Olivola, DJ Hardisty, J Lu, D Read | | |