Følg
Susana Costa e Silva
Susana Costa e Silva
‎Associate Professor at Católica Porto Business School
Verificeret mail på porto.ucp.pt - Startside
Titel
Citeret af
Citeret af
År
How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
P Duarte, SC Silva, MB Ferreira
Journal of Retailing and Consumer Services 44, 161-169, 2018
6652018
The evolving role of artificial intelligence in marketing: A review and research agenda
B Vlačić, L Corbo, SC e Silva, M Dabić
Journal of business research 128, 187-203, 2021
5362021
Millennials' attitude toward chatbots: an experimental study in a social relationship perspective
R De Cicco, SC Silva, FR Alparone
International Journal of Retail & Distribution Management, 2020
2502020
Empirical test of the trust–performance link in an international alliances context
SC Silva, F Bradley, CMP Sousa
International Business Review 21 (2), 293-306, 2012
2002012
Internacionalização e redes de empresas: conceitos e teorias
SCS Lorga
1262003
Need for touch and haptic imagery: An investigation in online fashion shopping
SC Silva, TV Rocha, R De Cicco, RF Galhanone, LTMF Mattos
Journal of Retailing and Consumer Services 59, 102378, 2021
1182021
The omni-channel approach: a utopia for companies?
M Hajdas, J Radomska, SC Silva
Journal of Retailing and Consumer Services 65, 102131, 2022
1162022
The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience
SC Silva, A Santos, P Duarte, B Vlačić
International Journal of Retail & Distribution Management 49 (6), 717-734, 2021
1152021
Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club
JC Machado, CC Martins, FC Ferreira, SC Silva, PA Duarte
International Journal of Sports Marketing and Sponsorship, 2020
882020
Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
SC Silva, P Duarte, A Sundetova
International Journal of Retail & Distribution Management 48 (4), 417-430, 2020
862020
How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
SC Silva, PAO Duarte, SR Almeida
Journal of Business & Industrial Marketing, 2020
852020
The value of textual haptic information in online clothing shopping
T Rodrigues, SC Silva, P Duarte
Journal of Fashion Marketing and Management 21 (1), 88-102, 2017
812017
Omnichannel approach: Factors affecting consumer acceptance
SC Silva, CC Martins, JM Sousa
Journal of Marketing Channels 25 (1-2), 73-84, 2018
792018
The role of online experience in the relationship between service convenience and future purchase intentions
SK Saha, P Duarte, SC Silva, G Zhuang
Journal of Internet Commerce 22 (2), 244-271, 2023
702023
The role of consumer-cause identification and attitude in the intention to purchase cause-related products
P Duarte, SC Silva
International Marketing Review, 2019
672019
Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
SC Silva, P Duarte, JC Machado, C Martins
International Review on Public and Nonprofit Marketing 17 (2), 135-157, 2020
562020
“It’s on its way”: Chatbots applied for online food delivery services, social or task-oriented interaction style?
R De Cicco, SCLC Silva, FR Alparone
Journal of Foodservice Business Research 24 (2), 140-164, 2021
542021
Using chatbots in e-retailing – how to mitigate perceived risk and enhance the flow experience
MGE Susana C. Silva, Roberta De Cicco, Božidar Vlačić
International Journal of Retail & Distribution Management 51 (3), 285-305, 2022
52*2022
Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers
P Duarte, SC Silva
Journal of Retailing and Consumer Services 55, 102122, 2020
492020
Diaspora networks in international business
M Elo, I Minto-Coy
Springer, 2018
492018
Systemet kan ikke foretage handlingen nu. Prøv igen senere.
Artikler 1–20