Michael Beverland

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Adam LindgreenProfessor, Dr, et Dr.h.c., Copenhagen Business SchoolVerificeret mail på cbs.dk
Francis FarrellyVerificeret mail på rmit.edu.au
Harmen OppewalProfessor of Marketing, Monash Business School, Monash UniversityVerificeret mail på monash.edu
Pietro MicheliProfessor of Business Performance and Innovation, Warwick Business SchoolVerificeret mail på wbs.ac.uk
JOELLE VANHAMMEProfessor of Marketing, Edhec Business SchoolVerificeret mail på edhec.edu
Sean SandsProfessor & Associate Dean, Swinburne University of TechnologyVerificeret mail på swin.edu.au
Lawrence LockshinProfessor of Wine MarketingVerificeret mail på unisa.edu.au
Sonia Dickinson; Sonia Dickinson-Del...Curtin UniversityVerificeret mail på cbs.curtin.edu.au
Sarah JS WilnerAssociate Professor of Marketing and Chair, Brand Communications, Wilfrid Laurier UniversityVerificeret mail på wlu.ca
Elison Lim Ai ChingNanyang Business School, Nanyang Technological UniversityVerificeret mail på ntu.edu.sg
Sabeen Hussain BhattiTeesside University UK, Bahria University Islamabad, University of WarwickVerificeret mail på bahria.edu.pk
Matteo MuraAssociate Professor, Dept. Management - University of BolognaVerificeret mail på unibo.it
Stella MinahanAssociate Professor, Deakin University, AustraliaVerificeret mail på deakin.edu.au
Avi ShankarUniversity of BristolVerificeret mail på bristol.ac.uk
Michael EwingProfessor, Southern Cross UniversityVerificeret mail på scu.edu.au

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Michael Beverland

Professor of Marketing, University of Sussex

Verificeret mail på sussex.ac.uk


Titel Sortér efter henvisninger Sortér efter årstal Sortér efter titel	Citeret af Citeret af	År
The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes MB Beverland, FJ Farrelly Journal of consumer research 36 (5), 838-856, 2010	1393	2010
Crafting brand authenticity: The case of luxury wines MB Beverland Journal of management studies 42 (5), 1003-1029, 2005	1303	2005
Measuring consumer-based brand authenticity J Napoli, SJ Dickinson, MB Beverland, F Farrelly Journal of business research 67 (6), 1090-1098, 2014	1059	2014
The ‘real thing’: Branding authenticity in the luxury wine trade M Beverland Journal of business research 59 (2), 251-258, 2006	985	2006
Doing design thinking: Conceptual review, synthesis, and research agenda P Micheli, SJS Wilner, SH Bhatti, M Mura, MB Beverland Journal of Product innovation management 36 (2), 124-148, 2019	864	2019
Projecting authenticity through advertising: Consumer judgments of advertisers' claims MB Beverland, A Lindgreen, MW Vink Journal of advertising 37 (1), 5-15, 2008	823	2008
Why pass on viral messages? Because they connect emotionally A Dobele, A Lindgreen, M Beverland, J Vanhamme, R Van Wijk Business Horizons 50 (4), 291-304, 2007	796	2007
Controlled infection! Spreading the brand message through viral marketing A Dobele, D Toleman, M Beverland Business horizons 48 (2), 143-149, 2005	604	2005
What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006 M Beverland, A Lindgreen Industrial Marketing Management 39 (1), 56-63, 2010	603	2010
Building brand authenticity: 7 habits of iconic brands M Beverland Springer, 2009	380	2009
Uncovering “theories‐in‐use”: Building luxury wine brands M Beverland European journal of marketing 38 (3/4), 446-466, 2004	360	2004
Reconciling the tension between consistency and relevance: Design thinking as a mechanism for brand ambidexterity MB Beverland, SJS Wilner, P Micheli Journal of the Academy of Marketing Science 43, 589-609, 2015	304	2015
Brand management and the challenge of authenticity M Beverland Journal of Product & Brand Management 14 (7), 460-461, 2005	302	2005
In-store music and consumer–brand relationships: Relational transformation following experiences of (mis) fit M Beverland, EAC Lim, M Morrison, M Terziovski Journal of Business Research 59 (9), 982-989, 2006	277	2006
Managing integrated marketing communication (IMC) through strategic decoupling: How luxury wine firms retain brand leadership while appearing to be wedded to the past M Beverland, S Luxton Journal of Advertising 34 (4), 103-116, 2005	271	2005
Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives^* MB Beverland Journal of Product Innovation Management 22 (2), 193-207, 2005	270	2005
Industrial global brand leadership: A capabilities view M Beverland, J Napoli, A Lindgreen Industrial marketing management 36 (8), 1082-1093, 2007	253	2007
Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic P Cankurtaran, MB Beverland Industrial marketing management 88, 255-260, 2020	229	2020
Using country of origin in strategy: The importance of context and strategic action M Beverland, A Lindgreen Journal of Brand Management 10, 147-167, 2002	207	2002
Understanding retail experiences-the case for ethnography MJ Healy, MB Beverland, H Oppewal, S Sands International Journal of Market Research 49 (6), 751-778, 2007	202	2007

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