| The relationship between integrated marketing communication, market orientation, and brand orientation M Reid, S Luxton, F Mavondo Journal of advertising 34 (4), 11-23, 2005 | 517 | 2005 |
| Integrated marketing communication capability and brand performance S Luxton, M Reid, F Mavondo Journal of advertising 44 (1), 37-46, 2015 | 419 | 2015 |
| Segmentation of the Australian wine market using a wine-related lifestyle approach J Bruwer, E Li, M Reid Journal of wine research 13 (3), 217-242, 2002 | 385 | 2002 |
| Performance auditing of integrated marketing communication (IMC) actions and outcomes M Reid Journal of advertising 34 (4), 41-54, 2005 | 343 | 2005 |
| What people “like”: Analysis of social media strategies used by food industry brands, lifestyle brands, and health promotion organizations on Facebook and Instagram KM Klassen, ES Borleis, L Brennan, M Reid, TA McCaffrey, MSC Lim Journal of medical Internet research 20 (6), e10227, 2018 | 279 | 2018 |
| Young adults’ use of different social media platforms for health information: Insights from web-based conversations MSC Lim, A Molenaar, L Brennan, M Reid, T McCaffrey Journal of medical Internet research 24 (1), e23656, 2022 | 165 | 2022 |
| IMC–performance relationship: further insight and evidence from the Australian marketplace M Reid International Journal of Advertising 22 (2), 227-248, 2003 | 162 | 2003 |
| Consumer innovativeness influence on really new product adoption CW Chao, M Reid, FT Mavondo Australasian Marketing Journal 20 (3), 211-217, 2012 | 149 | 2012 |
| Building strong brands through the management of integrated marketing communications M Reid International Journal of Wine Marketing 14 (3), 37-52, 2002 | 145 | 2002 |
| Economic abuse between intimate partners in Australia: prevalence, health status, disability and financial stress J Kutin, R Russell, M Reid Australian and New Zealand journal of public health 41 (3), 269-274, 2017 | 141 | 2017 |
| IMC capability: antecedents and implications for brand performance S Luxton, M Reid, F Mavondo European Journal of Marketing 51 (3), 421-444, 2017 | 129 | 2017 |
| An investigation into blood donation intentions among non‐donors M Reid, A Wood International Journal of Nonprofit and Voluntary Sector Marketing 13 (1), 31-43, 2008 | 120 | 2008 |
| Contemporary marketing in professional services M Reid Journal of services marketing 22 (5), 374-384, 2008 | 113 | 2008 |
| Wine-related lifestyle segmentation of the Australian domestic wine market J Bruwer, E Li, M Reid Australian and New Zealand Wine Industry Journal 16 (2), 104-108, 2001 | 109 | 2001 |
| Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions M Reid, P Thompson, F Mavondo, K Brunsø Journal of marketing management 31 (3-4), 247-268, 2015 | 97 | 2015 |
| Food literacy, healthy eating barriers and household diet SP Wijayaratne, M Reid, K Westberg, A Worsley, F Mavondo European Journal of Marketing 52 (12), 2449-2477, 2018 | 85 | 2018 |
| Improving firm performance through NPD: The role of market orientation, NPD orientation and the NPD process M Reid, E Brady Australasian Marketing Journal 20 (4), 235-241, 2012 | 82 | 2012 |
| Food skills confidence and household gatekeepers' dietary practices M Burton, M Reid, A Worsley, F Mavondo Appetite 108, 183-190, 2017 | 81 | 2017 |
| The obesogenic household: factors influencing dietary gatekeeper satisfaction with family diet M Reid, A Worsley, F Mavondo Psychology & Marketing 32 (5), 544-557, 2015 | 78 | 2015 |
| Food-related lifestyles in a cross-cultural context: Comparing Australia with Singapore, Britain, France and Denmark M Reid, E Li, J Bruwer, K Grunert Journal of Food Products Marketing 7 (4), 57-75, 2001 | 78 | 2001 |
