Michelle R. Nelson

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Medforfattere

Hye-Jin PaekDepartment of Advertising & Public Relations, Hanyang University, South KoreaVerificeret mail på hanyang.ac.kr
Chang-Dae HamAssociate professor, University of Illinois at Urbana-ChampaignVerificeret mail på illinois.edu
Sharon ShavittUniversity of Illinois at Urbana-Champaign, Walter H Stellner Professor of MarketingVerificeret mail på illinois.edu
Regina Jihea AhnUniversity of MiamiVerificeret mail på miami.edu
Brunel, Frederic F.Boston UniversityVerificeret mail på bu.edu
Gail FergusonInstitute of Child Development, University of MinnesotaVerificeret mail på umn.edu
Martin WaigunyProfessor and Academic Head, IMC UAS KremsVerificeret mail på fh-krems.ac.at
Ronald A. YarosUniversity of MarylandVerificeret mail på umd.edu
Liselot HuddersGhent UniversityVerificeret mail på Ugent.be
Sameer DeshpandeSocial Marketing @ Griffith, Griffith University; Social Marketing QuarterlyVerificeret mail på griffith.edu.au
Mark A. RademacherProfessor Strategic Communication, Butler UniversityVerificeret mail på butler.edu
Ralf TerlutterAlpen-Adria Universität Klagenfurt, AustriaVerificeret mail på aau.at
Eugene SivadasDean, San Francisco State University, Lam Family College of BusinessVerificeret mail på sfsu.edu
Cele OtnesUniversity of Illinois Verificeret mail på illinois.edu
Marijke De VeirmanArtevelde University of Applied SciencesVerificeret mail på arteveldehs.be
Dhavan ShahJack M. McLeod Professor; Maier-Bascom Chair; Director, MCRC; Research Director, CCCRVerificeret mail på wisc.edu
Barbara FieseUniversity of IllinoisVerificeret mail på illinois.edu
Magne SupphellenProfessor of marketing, Norwegian School of EconomicsVerificeret mail på nhh.no
Susmita DasJadavpur University, Kolkata, West Bengal, IndiaVerificeret mail på jadavpuruniversity.in
Lucy AtkinsonAssociate Professor, Advertising & PR, University of Texas at AustinVerificeret mail på austin.utexas.edu

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Michelle R. Nelson

Professor of Advertising, Institute of Communications Research, Professor of Marketing, University

Verificeret mail på illinois.edu - Startside

advertising advertising literacy persuasion knowledge globalization consumer culture


Titel Sortér efter henvisninger Sortér efter årstal Sortér efter titel	Citeret af Citeret af	År
Recall of Brand Placements in Computer/video Games. MR Nelson Journal of Advertising Research 42 (2), 80-92, 2002	778	2002
What is Influencer Marketing and How Does it Target Children? A Review and Direction for Future Research M De Veirman, L Hudders, MR Nelson Frontiers in Psychology 10, 2685, 2019	513	2019
Advertainment or adcreep? Game players’ attitudes toward advertising and product placements in computer games MR Nelson, H Keum, RA Yaros Journal of Interactive Advertising 5 (1), 3-21, 2004	475	2004
Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others MR Nelson, LE McLeod International Journal of consumer studies 29 (6), 515-528, 2005	409	2005
A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment E Sivadas, NT Bruvold, MR Nelson Journal of Business Research 61 (3), 201-210, 2008	379	2008
Examining the influence of telepresence on spectator and player processing of real and fictitious brands in a computer game MR Nelson, RA Yaros, H Keum Journal of Advertising 35 (4), 87-99, 2006	353	2006
Explaining gendered responses to “help-self” and “help-others” charity ad appeals: The mediating role of world-views FF Brunel, MR Nelson Journal of Advertising 29 (3), 15-28, 2000	339	2000
Horizontal and Vertical Individualism and Achievement Values A Multimethod Examination of Denmark and the United States MR Nelson, S Shavitt Journal of Cross-Cultural Psychology 33 (5), 439-458, 2002	333	2002
Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards MR Nelson, CC Otnes Journal of Business Research 58 (1), 89-95, 2005	311	2005
How to Measure Persuasion Knowledge CD Ham, MR Nelson, S Das International Journal of Advertising 34 (1), 17-53, 2015	292	2015
Examination of gender-role portrayals in television advertising across seven countries HJ Paek, MR Nelson, AM Vilela Sex roles 64 (3), 192-207, 2011	283	2011
Message order effects and gender differences in advertising persuasion FF Brunel, MR Nelson Journal of Advertising Research 43 (03), 330-341, 2003	275	2003
Downshifting consumer= upshifting citizen? An examination of a local freecycle community MR Nelson, MA Rademacher, HJ Paek The Annals of the American Academy of Political and Social Science 611 (1 …, 2007	270	2007
Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures MR Nelson, FF Brunel, M Supphellen, RV Manchanda Journal of Consumer Psychology 16 (1), 45-56, 2006	218	2006
Cross-cultural differences in sexual advertising content in a transnational women's magazine MR Nelson, HJ Paek Sex roles 53 (5), 371-383, 2005	191	2005
The citizen-consumer: Media effects at the intersection of consumer and civic culture H Keum, N Devanathan, S Deshpande, MR Nelson, DV Shah Political Communication, 21 (3), 369-391, 2004	181	2004
A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies MR Nelson, HJ Paek International Marketing Review 24 (1), 64-86, 2007	176	2007
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children MKJ Waiguny, MR Nelson, R Terlutter Journal of Marketing Communications 18 (1), 69-89, 2012	175	2012
The social identity function in person perception: Communicated meanings of product preferences S Shavitt, MR Nelson Why we evaluate: Functions of attitudes, 37-57, 2000	153	2000
Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School MR Nelson Journal of Advertising 45 (2), 169-182, 2016	151	2016

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