| Consumers’ demographics as predictors of their perception of online advertising: are they still relevant in the e-landscape? S Singh, S Ahlluwalia Global Business Review, 0972150919897429, 2020 | 10* | 2020 |
| Factors Influencing Purchase Intention of Rural Consumers for Green FMCG Products S Singh, Srishti The IUP Journal of Marketing Management 22 (2), 119-136, 2023 | 3 | 2023 |
| Elucidating the moderating role of personality traits in probing the linkage between digital entrepreneurship characteristics and perceived opportunities R Singh, A Dwivedi, S Gupta, S Singh, S Singh Journal of Global Entrepreneurship Research 12 (1), 175-188, 2022 | 3 | 2022 |
| Comparing perceptions of different e-advertising formats S Singh, S Ahlluwalia Indian Journal of Marketing 47 (9), 49-65, 2017 | 2 | 2017 |
| Unboxing the black Box: demystifying the impact of consumers’ psychological motivations on their perception of online advertising S Singh, S Ahlluwalia Vision 28 (3), 374-385, 2024 | 1 | 2024 |
| E-advertising: a conceptual framework of opportunities offered, and challenges posed to the consumers S Ahlluwalia, S Singh International Journal of Business Excellence 26 (1), 1-19, 2022 | 1 | 2022 |
| Understanding emotional shopping: Some reflections and dynamics S Singh, D Ahuja Collectanea 1 (1st), 360-371, 2020 | 1* | 2020 |
| Do Actions Speak? A Behavioural Analysis of Consumers' Perception Of E-Advertising S Singh, S Ahlluwalia Abhigyan 37 (4), 49-58, 2020 | 1 | 2020 |
| Environmental concerns and role of media in environment management: a few possibilities S Singh Management Dynamics 12 (2), 71-80, 2012 | 1 | 2012 |
| Development and Evaluation of Farmers-Participatory Integrated Pest Management Technology in Groundnut S Singh, RB Gaur, SK Singh, DB Ahuja Indian Journal of Entomology 71 (2), 160-164, 2009 | 1 | 2009 |
| Women Entrepreneurship: Motivations, Barriers and Remedial Measures in Indian Context S Singh Kaim Journal of Management and Research 1 (1), 81-86, 2008 | 1 | 2008 |
| Uncovering online travel agency antecedents and their consequences in terms of consumer behavior: A retrospective analysis for future research S Singh, P Prince, N Aggarwal, D Dabas Wydawnictwo Uniwersytetu Łódzkiego, 2024 | | 2024 |
| Shopping as Therapy: A Study of Feminist Buying Behaviour in terms of Emotions and Self-pleasing while Shopping. S Singh, D Ahuja Pacific Business Review International 17 (2), 2024 | | 2024 |
| A Bibliometric Study on Branded Jewellery S Yadav, Rajkumar, S Singh Educational Administration: Theory and Practice 30 (4), 1694-1705, 2024 | | 2024 |
| People Perception towards Digital Advertisement: A Study on Branded Jewellery S Yadav, S Singh International Journal of Advanced Research in Commerce, Management & Social …, 2024 | | 2024 |
| Celebrity Endorsement in Advertising: A Statistical Analysis and Endorsers Know-How regulation in India S Singh, D Ahuja Anveshan 1 (2), 13-23, 2023 | | 2023 |
| Push and Pull Determinants of Online Travel Agencies Services S Singh, Prince, D Dabas Contemporary Issues in Innovations, Entrepreneurship and Business Management …, 2023 | | 2023 |
| An Extensive Review of the Advertising Appeals and their Impact on Consumer Behavior S Singh, D Ahuja, Prince FLORILEGIUM Management Theory, Research and Practices, 304-313, 2023 | | 2023 |
| The Changing Landscape of Advertising: Appeals and Endorsements S Singh, D Ahuja Pacific Business Review (International) 14, 2022 | | 2022 |
| Contactless Practices Followed by Hotels during Covid-19 Pandemic – An Empirical Investigation of Consumer Behaviour towards Hotel Services S Singh, Prince Quintessential Reflections Management Theory, Research and Practices, 409-423, 2022 | | 2022 |