| Entrepreneurial orientation of SMEs, product innovativeness, and performance GJ Avlonitis, HE Salavou Journal of Business Research 60 (5), 566-575, 2007 | 1185 | 2007 |
| An empirically‐based typology of product innovativeness for new financial services: Success and failure scenarios GJ Avlonitis, PG Papastathopoulou, SP Gounaris Journal of Product Innovation Management: an international publication of …, 2001 | 993 | 2001 |
| Green marketing orientation: Conceptualization, scale development and validation KK Papadas, GJ Avlonitis, M Carrigan Journal of Business Research 80, 236-246, 2017 | 611 | 2017 |
| Marketing orientation and company performance: industrial vs. consumer goods companies GJ Avlonitis, SP Gounaris Industrial marketing management 26 (5), 385-402, 1997 | 544 | 1997 |
| Marketing orientation and its determinants: an empirical analysis GJ Avlonitis, SP Gounaris European journal of marketing 33 (11/12), 1003-1037, 1999 | 521 | 1999 |
| The interplay of strategic and internal green marketing orientation on competitive advantage KK Papadas, GJ Avlonitis, M Carrigan, L Piha Journal of Business Research 104, 632-643, 2019 | 458 | 2019 |
| Antecedents and consequences of CRM technology acceptance in the sales force GJ Avlonitis, NG Panagopoulos Industrial marketing management 34 (4), 355-368, 2005 | 410 | 2005 |
| The impact of internet use on business-to-business marketing: examples from American and European companies GJ Avlonitis, DA Karayanni Industrial marketing management 29 (5), 441-459, 2000 | 408 | 2000 |
| Assessing the innovativeness of organizations and its antecedents: Project Innovstrat GJ Avlonitis, A Kouremenos, N Tzokas European Journal of Marketing 28 (11), 5-28, 1994 | 375 | 1994 |
| Pricing objectives and pricing methods in the services sector GJ Avlonitis, KA Indounas Journal of services marketing 19 (1), 47-57, 2005 | 346 | 2005 |
| Performance implications of sales strategy: the moderating effects of leadership and environment NG Panagopoulos, GJ Avlonitis International Journal of Research in Marketing 27 (1), 46-57, 2010 | 169 | 2010 |
| Pricing practices of service organizations GJ Avlonitis, KA Indounas Journal of Services Marketing 20 (5), 346-356, 2006 | 167 | 2006 |
| Product innovativeness and performance: a focus on SMEs H Salavou, G Avlonitis Management Decision 46 (7), 969-985, 2008 | 157 | 2008 |
| An analysis of product deletion scenarios GJ Avlonitis, SJ Hart, NX Tzokas Journal of Product Innovation Management: An International Publication of …, 2000 | 121 | 2000 |
| Desti-Nation Branding’: What for? From the notions of tourism and nation branding to an integrated framework AA Giannopoulos, LP Piha, GJ Avlonitis Berlin international economics congress, 2011 | 108 | 2011 |
| Economics and marketing on pricing: how and why do they differ? T Skouras, GJ Avlonitis, KA Indounas Journal of Product & Brand Management 14 (6), 362-374, 2005 | 105 | 2005 |
| Market orientation development: a comparison of industrial vs consumer goods companies SP Gounaris, GJ Avlonitis Journal of Business & Industrial Marketing 16 (5), 354-381, 2001 | 105 | 2001 |
| Selling and sales management: An introduction to the special section and recommendations on advancing the sales research agenda GJ Avlonitis, NG Panagopoulos Industrial Marketing Management 39 (7), 1045-1048, 2010 | 104 | 2010 |
| Product elimination decision making: does formality matter? GJ Avlonitis Journal of Marketing 49 (1), 41-52, 1985 | 93 | 1985 |
| Internationalizing sales research: Current status, opportunities, and challenges NG Panagopoulos, N Lee, EB Pullins, GJ Avlonitis, P Brassier, P Guenzi, ... Journal of Personal Selling & Sales Management 31 (3), 219-242, 2011 | 84 | 2011 |