| Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration M Wetzels, G Odekerken-Schröder, C Van Oppen MIS quarterly, 177-195, 2009 | 7222 | 2009 |
| Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models JM Becker, K Klein, M Wetzels Long range planning 45 (5-6), 359-394, 2012 | 2785 | 2012 |
| A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects J Schepers, M Wetzels Information & management 44 (1), 90-103, 2007 | 2488 | 2007 |
| Linking perceived service quality and service loyalty: a multi‐dimensional perspective J Bloemer, KO De Ruyter, M Wetzels European journal of marketing 33 (11/12), 1082-1106, 1999 | 1620 | 1999 |
| Response rate and response quality of internet-based surveys: An experimental study E Deutskens, K De Ruyter, M Wetzels, P Oosterveld Marketing letters 15, 21-36, 2004 | 1506 | 2004 |
| The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation T Van Laer, K De Ruyter, LM Visconti, M Wetzels Journal of Consumer research 40 (5), 797-817, 2014 | 1462 | 2014 |
| An assessment of value creation in mobile service delivery and the moderating role of time consciousness M Kleijnen, K De Ruyter, M Wetzels Journal of retailing 83 (1), 33-46, 2007 | 1265 | 2007 |
| On the relationship between perceived service quality, service loyalty and switching costs K De Ruyter, M Wetzels, J Bloemer International journal of service industry management 9 (5), 436-453, 1998 | 1176 | 1998 |
| Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness E Aguirre, D Mahr, D Grewal, K De Ruyter, M Wetzels Journal of retailing 91 (1), 34-49, 2015 | 1013 | 2015 |
| More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates S Ludwig, K De Ruyter, M Friedman, EC Brüggen, M Wetzels, G Pfann Journal of marketing 77 (1), 87-103, 2013 | 991 | 2013 |
| Customer adoption of e‐service: an experimental study K De Ruyter, M Wetzels, M Kleijnen International journal of service industry management 12 (2), 184-207, 2001 | 953 | 2001 |
| Marketing service relationships: the role of commitment M Wetzels, K De Ruyter, M Van Birgelen Journal of business & industrial marketing 13 (4/5), 406-423, 1998 | 844 | 1998 |
| An exploration of consumer resistance to innovation and its antecedents M Kleijnen, N Lee, M Wetzels Journal of economic psychology 30 (3), 344-357, 2009 | 840 | 2009 |
| Consumer acceptance of wireless finance M Kleijnen, M Wetzels, K De Ruyter Journal of financial services marketing 8, 206-217, 2004 | 804 | 2004 |
| The dynamics of the service delivery process: a value-based approach K De Ruyter, M Wetzels, J Lemmink, J Mattson International journal of research in marketing 14 (3), 231-243, 1997 | 566 | 1997 |
| E-tailers versus retailers: Which factors determine consumer preferences C Keen, M Wetzels, K De Ruyter, R Feinberg Journal of Business Research 57 (7), 685-695, 2004 | 482 | 2004 |
| Trust in humanoid robots: implications for services marketing MME Van Pinxteren, RWH Wetzels, J Rüger, M Pluymaekers, M Wetzels Journal of Services Marketing 33 (4), 507-518, 2019 | 472 | 2019 |
| Developing supplier integration capabilities for sustainable competitive advantage: A dynamic capabilities approach E Vanpoucke, A Vereecke, M Wetzels Journal of operations management 32 (7-8), 446-461, 2014 | 461 | 2014 |
| Role stress in call centers: Its effects on employee performance and satisfaction KO De Ruyter, M Wetzels, R Feinberg Journal of interactive marketing 15 (2), 23-35, 2001 | 429 | 2001 |
| Organizational antecedents to and consequences of service business orientations in manufacturing companies M Antioco, RK Moenaert, A Lindgreen, MGM Wetzels Journal of the Academy of Marketing Science 36, 337-358, 2008 | 401 | 2008 |
Ko de RuyterKing's College, King's Business School, London, United KingdomVerificeret mail på kcl.ac.uk