Marcelo Vinhal Nepomuceno

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Michel LarocheRoyal Bank Distinguished Professor of Marketing, Concordia UniversityVerificeret mail på concordia.ca
Eric StenstromAssociate Professor of Marketing, Miami UniversityVerificeret mail på miamioh.edu
Zachary MendenhallMcGill UniversityVerificeret mail på mail.mcgill.ca
Marie-Odile RichardSUNY PolyVerificeret mail på sunypoly.edu
Gad SaadProfessor of Marketing and Evolutionary Behavioral Scientist, Concordia UniversityVerificeret mail på jmsb.concordia.ca
Claudio TorresProfessor of Cross-cultural Psychology, University of Brasilia - BrazilVerificeret mail på pq.cnpq.br
Alexander DavidsonAssociate Professor of Marketing, Wayne State UniversityVerificeret mail på wayne.edu
Matthew PhilpAssistant Professor of Marketing, Toronto Metropolitan UniversityVerificeret mail på torontomu.ca
Fabio IglesiasUniversity of Brasilia & Ministry of Management and InnovationVerificeret mail på unb.br
Solange AlfinitoAssociate Professor, Universidade de Brasília - UnBVerificeret mail på unb.br
Yany GregoireHEC MontrealVerificeret mail på hec.ca
Juliana Barreiros PortoProfessora de Psicologia, Instituto de Psicologia, PSTO, Universidade de BrasíliaVerificeret mail på unb.br
Danielle MantovaniUniversidade Federal do Paraná - UFPRVerificeret mail på ufpr.br
Tolga CenesizogluProfessor of Finance, HEC MontrealVerificeret mail på hec.ca
Mina RohaniVerificeret mail på hec.ca
Rafael Barreiros PortoProfessor of marketing at the University of Brasilia and member of the executive committee of AnpadVerificeret mail på unb.br
Luca M. ViscontiUSI - Università della Svizzera italiana & ESCP EuropeVerificeret mail på usi.ch
Sylvie BorauToulouse Business School & IASTVerificeret mail på tbs-education.fr
Minas KastanakisProfessor of Marketing, ESCP Business SchoolVerificeret mail på escp.eu

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Marcelo Vinhal Nepomuceno

Canada Research Chair in Consumer Decision-Making, Associate Professor of Marketing, HEC Montreal

Verificeret mail på hec.ca - Startside

Consumer Behavior Anti-consumption Evolutionary Psychology Marketing materialism


Titel Sortér efter henvisninger Sortér efter årstal Sortér efter titel	Citeret af Citeret af	År
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns MV Nepomuceno, M Laroche, MO Richard Journal of Retailing and Consumer Services 21 (4), 619-629, 2014	431	2014
Testosterone and domain-specific risk: Digit ratios (2D: 4D and rel2) as predictors of recreational, financial, and social risk-taking behaviors E Stenstrom, G Saad, MV Nepomuceno, Z Mendenhall Personality and individual differences 51 (4), 412-416, 2011	219	2011
The impact of materialism and anti-consumption lifestyles on personal debt and account balances MV Nepomuceno, M Laroche Journal of Business Research 68 (3), 654-664, 2015	179	2015
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories? M Laroche, M Vinhal Nepomuceno, MO Richard Journal of Consumer Marketing 27 (3), 197-210, 2010	147	2010
Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products A Davidson, MV Nepomuceno, M Laroche Journal of Business Ethics 155 (2), 479–494, 2019	130	2019
The Ecological Impact of Anticonsumption Lifestyles and Environmental Concern (vol 37, pg 245, 2018) MI Kropfeld, MV Nepomuceno, DC Dantas Journal of Public Policy & Marketing 37 (2), 342-342, 2018	126*	2018
When Materialists Intend to Resist Consumption: The Moderating Role of Self-Control and Long-Term Orientation MV Nepomuceno, M Laroche Journal of Business Ethics 143 (3), 467-483, 2017	88	2017
Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns M Vinhal Nepomuceno, M Laroche, MO Richard, A Eggert Journal of Consumer Marketing 29 (3), 176-189, 2012	82	2012
Human values and attitudes toward bank services in Brazil M Vinhal Nepomuceno, J Barreiros Porto International Journal of Bank Marketing 28 (3), 168-192, 2010	73	2010
Matching green messages with brand positioning to improve brand evaluation VV da Luz, D Mantovani, MV Nepomuceno Journal of Business Research 119, 25-40, 2020	60	2020
Congruency of humour and cultural values in print ads: Cross-cultural differences among the US, France and China MVNMOR Michel Laroche International Journal of Advertising 33 (4), 681-705, 2014	49	2014
When the Frugal Become Wasteful: An Examination into how Impression Management Can Initiate the End-Stages of Consumption for Frugal Consumers M Philp, MV Nepomuceno Psychology & Markerting, 2019	43	2019
What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France M Laroche, MV Nepomuceno, L Huang, MO Richard Journal of Advertising Research 51 (2), 404-416, 2011	39	2011
Consumer resistance: From anti-consumption to revenge MV Nepomuceno, M Rohani, Y Grégoire Consumer perception of product risks and benefits, 345-364, 2017	38	2017
Validação da escala de julgamento e significado do produto MV Nepomuceno, CV Torres Estudos de Psicologia (Natal) 10 (3), 421-430, 2005	38	2005
Do I Fear Death? The Effects of Mortality Salience on Anti-Consumption Lifestyles MV Nepomuceno, M Laroche Journal of Consumer Affairs 50 (1), 124-144, 2016	33	2016
Testosterone & gift-giving: Mating confidence moderates the association between digit ratios (2D:4D and rel2) and erotic gift-giving MV Nepomuceno, G Saad, E Stenstrom, Z Mendenhall, F Iglesias Personality and Individual Differences 91 (March), 27-30, 2016	32	2016
The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers S Borau, MV Nepomuceno Journal of Business Ethics 154 (2), 325–340, 2019	30	2019
Testosterone at your fingertips: Digit ratios (2D: 4D and rel2) as predictors of courtship-related consumption intended to acquire and retain mates MV Nepomuceno, G Saad, E Stenstrom, Z Mendenhall, F Iglesias Journal of Consumer Psychology 26 (2), 231-244, 2016	30	2016
Advances on the measure of judgment and meaning of the product for Brazil S Alfinito, MV Nepomuceno, CV Torres REMark – Revista Brasileira de Marketing 11 (2), 148-173, 2012	24*	2012

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