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Zhang Xiangyun
Zhang Xiangyun
School of Business, Sun Yat-sen University
Verificeret mail på mail2.sysu.edu.cn
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How cultural elements shape game evaluations: The role of cultural authenticity and perceived effort
X Zhang, Q Huang, Z Shi, K Zhang
Computers in Human Behavior 162, 108452, 2025
12025
Being a member of global community: the effect of Chinese brand origin salience on global identity perceptions and brand evaluations
Z Shi, X Zhang, C Jin, Q Huang
Journal of Product & Brand Management 33 (7), 842-854, 2024
12024
Peer or tutor? The congruity effects of service robot role and service type on usage intention
Y Li, J Wu, J Xue, X Zhang
Acta Psychologica 248, 104429, 2024
2024
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Artikler 1–3