| Let’s give them something to talk about: Global brands’ use of visual content to drive engagement and build relationships PJ Brubaker, C Wilson Public relations review 44 (3), 342-352, 2018 | 172 | 2018 |
| Fortune 1000 communication strategies on Facebook and Twitter W Tao, C Wilson Journal of Communication Management 19 (3), 208-223, 2015 | 95 | 2015 |
| Strategy and tactics in strategic communication: Examining their intersection with social media use KD Plowman, C Wilson International Journal of Strategic Communication 12 (2), 125-144, 2018 | 80 | 2018 |
| A knockout to the NFL’s reputation?: A case study of the NFL’s crisis communications strategies in response to the Ray Rice scandal O Richards Jr, C Wilson, K Boyle, J Mower Public Relations Review 43 (3), 615-623, 2017 | 51 | 2017 |
| Surviving Survivor: A Content Analysis of Antisocial Behavior and Its Context in a Popular Reality Television Show C Wilson, T Robinson, M Callister Mass communication and society 15 (2), 261-283, 2012 | 38 | 2012 |
| A case study exploring associations between popular media attention of scientific research and scientific citations PS Anderson, AR Odom, HM Gray, JB Jones, WF Christensen, ... PLoS One 15 (7), e0234912, 2020 | 31 | 2020 |
| The impact of corporate communication on company evaluation: Examining the message effects of CSR, corporate ability, and hybrid strategies W Tao, C Wilson International Journal of Strategic Communication 10 (5), 426-444, 2016 | 31 | 2016 |
| The self-censoring majority: How political identity and ideology impacts willingness to self-censor and fear of isolation in the United States A Burnett, D Knighton, C Wilson Social Media+ Society 8 (3), 20563051221123031, 2022 | 27 | 2022 |
| Finding an academic home for fundraising: a multidisciplinary study of scholars' perspectives CE Mack, KS Kelly, C Wilson International Journal of Nonprofit and Voluntary Sector Marketing 21 (3 …, 2016 | 26 | 2016 |
| Tipping the balance: A decision-making model for localization in global public relations agencies JC Molleda, S Kochhar, C Wilson Public Relations Review 41 (3), 335-344, 2015 | 23 | 2015 |
| How dominant coalition members’ values and perceptions impact their perceptions of public relations participation in organizational decision making C Wilson Journal of Communication Management 20 (3), 215-231, 2016 | 15 | 2016 |
| Cracking the snapcode: Understanding the organizational and technological influences of strategic social media adoption C Wilson, P Brubaker, B Smith International Journal of Strategic Communication 14 (1), 41-59, 2020 | 12 | 2020 |
| Major league missteps: How MLB mishandled the Astros cheating scandal EA Spackman, C Wilson, B Gwynn, K Boyle Communication & Sport 11 (4), 787-811, 2023 | 8 | 2023 |
| Strategic Communications: For PR, Social Media and Marketing LJ Wilson, JD Ogden, CE Wilson Kendall Hunt Publishing Company, 2023 | 7 | 2023 |
| Public relations paradox on display: A comparative case study analysis of the autonomy-dependency paradox at a university art museum C Wilson, BL Rawlins, K Stoker Public Relations Journal 7 (1), 1-52, 2013 | 7 | 2013 |
| Everything is not Pleasantville': Reframing Public Relations Encroachment as Work Group Autonomy in Higher Education C Wilson, M Callister, M Seipel Public Relations Journal 11 (3), 1-22, 2018 | 5 | 2018 |
| Theorizing the global-local paradox: Comparative research on information subsidies’ localization by US-based multinational corporations JC Molleda, S Kochhar, C Wilson Association for Education in Journalism and Mass Communication’s 100th …, 2012 | 5 | 2012 |
| Presidential crisis: An analysis of Biden & Trump’s crisis communications strategies in response to allegations of sexual misconduct K Boyle, I Kramer, C Wilson, DW Hallows Public Relations Review 49 (4), 102365, 2023 | 4 | 2023 |
| An Examination of Student Perceptions of Teacher Social Media Use in the Classroom P Brubaker, D Sisson, C Wilson, A Zhang Journal of Public Relations Education 7 (1), 1-39, 2021 | 4 | 2021 |
| Who wants to be a manager? Applying the attraction-selection-attrition framework to public relations education C Wilson Journal of Public Relations Education 2 (1), 47-55, 2016 | 4 | 2016 |